Business
Six months in. Budget burning. Users not showing up. The numbers looked perfect on paper - 100 million people, top-3 crypto adoption globally, a smartphone market that rivals Europe. So what went wrong?
Every week we see global Web3 and tech companies walk into Vietnam with a translated pitch deck and a wire transfer, and walk out confused. Same mistakes. Different logos.
This episode, we break down the five assumptions that are quietly wrecking foreign market entries here, from why translation has nothing to do with localization, to why your Telegram AMA is not building community, it's building noise.
If you're planning a Southeast Asia push, or you're already here and wondering why the traction isn't coming, this one's going to sting a little. In a useful way.
Let's get into it.