Vietnam is growing fast and most foreign companies are approaching it wrong.

They hire a local rep, run a translated campaign, and wonder why nothing sticks. The market punishes that approach quietly. No dramatic failure. Just slow, expensive irrelevance.

The Vietnam Play is a podcast for C-level executives, founders, and market entry teams who are serious about building in Vietnam - not just testing it. Each episode covers what actually works: local distribution, regulatory reality, capital relationships, and on-the-ground GTM strategy.

No tourism content. No surface-level market reports. Just the decisions that determine whether your Vietnam entry works or doesn't.