Welcome, Allies! Attorney JoAnn Holmes ("Jo") helps midsize company leaders achieve their highest business objectives, and tackle the most expensive problems. Join Jo for an engaging and insightful conversation based on her 20 years managing global IP assets worth over $2 billion. And, get the inside scoop about negotiating with Fortune 100 companies like Disney, GE and Home Depot. Listen in and learn to license and monetize intellectual property (trademarks, software, know-how & creative content) for recurring revenue. Close more profitable deals, and gain greater value from your professional advisors. It’s Strategic Law for the Middle Market. Here's to your success, Allies! Sponsored by HOLMES@LAW at www.holmesatlaw.com. (Disclaimer: This podcast is not legal advice.)