Hello I'm Yoli Chisholm a Marketing Executive, Author and Investor and annual experimenter who has worked with virtually every online business model except gambling and Porn... well I almost worked for the biggest Porn company in the world as a digital marketer but I'll share that story and more one day. I have worked 3 different times for Microsoft each time with a different CEO at the helm... interesting times... I'll talk about that and my time at eBay and all I have learned basically growing up with the world wide web aka the internet the amazing people have worked with and things I have learned about marketing along the way. I have lived in Zambia, Kenya, Botswana, South Africa, Canada and the United States and along the way met some interesting humans ...lets discuss
In this episode I talk about 5 concepts I learned working for a portal MSN over 20 years ago that still apply today. Portals drove a lot of the innova...
In this episode I talk about 2 keyword research tools you can use to find the best keywords to use to optimize your blog and video content so that the...
In this episode I talk about advertising costs in traditional and modern digital channels including TV, Radio, OOH, Google, Facebook, Instagram, Twitt...
In this episode I talk about how we have a not so surprising industry to thank for the acceleration of many innovations we take for granted today. Sup...
In this episode I share my Top 5 BtoB Martech Predictions for 2020 and beyond highlights from my article for Martechadvisor I also share some of my fa...
In this episode I talk about Google's announcement regarding phasing out support for 3rd party cookies. What are 3rd party cookies? What do Brands nee...
In this episode I talk about the basics of B2B Marketing and driving demand generation - mistakes people make with CAC, the hard thing about the Growt...
In this episode I talk about the 3 types of social and the connection to direct traffic. For some of you who are new to marketing you might not be awa...
In this episode I talk about ZMOT and recall the time I was hired to unpack ZMOT for a large Technology company. I share 8 marketing insights I tested...
In this episode take a trip down memory lane with me as muse about my career in technology having worked at companies like Microsoft, eBay MSN and mo...