Why It's Cool
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About

A recurring podcast digging deeper into the most relevant brands, manufacturers, and specific products in the Highsnobiety universe and why our audience cares so much about them. The show dissects what it’s like for brands like Dickies Work Trousers to “have a moment” in pop culture, to how perennially hot items like the Air Jordan 1 stay relevant.

Why It's Cool #14: Birkenstocks

Once deemed ugly or uncool among the fashion-conscious crowd, Birkenstocks now grace Paris Fashion Week runways and are the subject of some high-profi...
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Why It's Cool #13: Dragon Ball Z

Nothing got hyperactive 90’s and 2000’s kids to settle on the couch better than the intergalactic battles, valiant heroics, and epic animations packed...
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Why It's Cool #11: Levi's 501s

In his 2003 novel, Pattern Recognition, William Gibson creates the coolest character ever to grace the pages of a book. Cayce Pollard is the world’s b...
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Why It's Cool #8: NY Yankees Cap

On “Empire State of Mind,” JAY-Z rapped, “I made the Yankees hat more famous than a Yankee can.” It’s a stunt, a boast typical in hip-hop that need no...
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Why It's Cool #7: Vans

From the first time four wheels hugged the walls of an emptied out pool, to becoming a central part of pop culture and fashion, skateboarding has had ...
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Why It's Cool #6: Crystals

On this week’s episodeof Why It's Cool, we dive deep into the divine territory of crystals—and it's as magical as you would imagine. Host Sydney Gore ...
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Why It's Cool #5: The Ikea Bag

It’s hard to believe that a $1.49 bag made entirely of polypropylene could be so influential. So much so that in 2017 Demna Gvasalia, the creative dir...
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