This fun episode of the podcast gets to the heart of the reasons channel letter signs are the retail visibility of the future, future being 2025, for shop owners and branding fanboys and fangirls everywhere. An engaging host showcases their illuminated, three-dimensional creations in various shapes and sizes featuring durable, high quality materials and energy-efficient LED lighting. And the sound of a busy street adds further realism, with professional advice also on hand to help you select styles that will really turn heads. The narrative-like style breaks down what makes channel letter signs snag customers and increase brand exposure. Ideal for the ride to work or that brainstorming session, this audio will challenge them to launch a vibrant, fresh store-front that sparkles style.