In a time where attention spans are becoming shorter and shorter, ⁠web design is essential to the overall success⁠ of a website. It’s crucial your website’s site speed is ultra-quick. When Google crawls your site it looks at how well your website follows the best practices for Search Engine Optimisation (SEO) and site speed to rank it. Google will prioritise websites with a fast load speed over websites that take longer to load the content. And perhaps even more importantly, your potential customers may become sick of waiting when what they’re searching for is taking too long, eventually giving up and moving on to the next site.