Retail wrap-up 2020: Setting goals for 2021
Now’s the time to assess your retail strategy, review your playbook, and think about your KPIs. Retailers and brands have permission from their custom...
Uncovering Aha! | Data-Savvy Brand Strategy
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Learn how to uncover unexpected business opportunities in data, then use creativity in strategic planning, digital marketing and social media to deliver results. From the Callahan agency.
Retail wrap-up 2020: The current state of customer loyalty
Combine the traditional scramble for loyalty during and proceeding the holiday season with the fact that 75% of shoppers have tried a new product this...
Retail Wrap-up 2020: Black Friday ethics
Retailers and brands must consider Black Friday ethics in the midst of the 2020 holiday shopping season. Safety is obviously top of mind, as is the fi...
Retail Wrap-up 2020: Shopper modes are the new purchase channels
In this third episode of a multi-part holiday retail series, Joe Cox, Director, Communication Strategy at Callahan talks to Kristin Demel, Retail Stra...
Retail Wrap-up 2020: Top 10 holiday tactics that will suffer this year
In the second podcast of this multi-part holiday retail series, Kristin Demel, Retail Strategy Director at Callahan talks with Mark Tribble, VP of Bra...
Holiday Retail Series: Factors making this a one-of-a-kind retail holiday season
The 2020 retail holiday season will be one unlike any others, with new challenges and major shifts for most retailers. This is the first podcast of a ...
How efficient is your media reporting?
Teams are spending a lot of time compiling massive amounts of data, to prepare reports for the next status meeting only to run out of bandwidth to ana...
Front-end analytics, revisited
Front-end analytics means using the data you have, to drive decisions when planning. It's about predicting the areas of marketing with the highest pot...
How efficient is your marketing data?
Maximizing the productivity of your marketing analytics team is always about the data, and the time it takes to analyze large sets of data to uncover ...
How machine learning can inform your marketing
Machine learning and artificial intelligence are phrases that get used frequently and oftentimes interchangeably. However, the two are quite different...