Roundtable: How Fortnite's Brand Partnerships Are Building the Metaverse
From Travis Scott to Marvel's Avengers, Fortnite has built a macrocosm of events containing some of the biggest names in entertainment today. Its cont...
Twofivesix: Gaming and Marketing
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About
Twofivesix is a marketing agency with a focus on gaming and interactivity. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of virtual reality, esports, and video games. Follow us on Twitter: @twofivesix
How Games Marketing Affects Social Change with Ad Council's Rebecca Mir
We spoke with Rebecca, Director of Digital Product Management at Ad Council, about the inherent potential of technology, games, and digital media for ...
Roundtable: Why and How to Market to Gamers on YouTube
This episode, Twofivesix CEO Jamin Warren spoke with content strategist Paolo Yumol and junior audience strategist Lyn Rafil to discuss how YouTube fi...
How Brands Can Leverage Advertising in Mobile Games With Tapjoy's Sarah Chafer
While marketers turn their heads towards high-profile partnerships in esports, Fortnite, and Twitch, it becomes easy to forget a major portion of the ...
How Video Game Fundraisers Create Big Opportunity for Charities w/ Twitch's Alyssa Sweetman
One of the biggest success stories from the world of games has been charity fundraisers. While public perception of "gamers" doesn't include philanthr...
The future of content production belongs to video game streamers
Our guest this episode is Doron Nir, CEO, and co-founder of StreamElements. With over a decade of experience in the games’ world, Doron brings togeth...
What you can learn from Tumblr about marketing to gamers
Our guest this episode is Siena Nahl, head of Gaming and Esports Partnerships at Tumblr. The platform has grown into a robust and diverse social netw...
How music drives social experiences in virtual reality
As the director of strategic business development at Sansar, Sam Distaso has scaled the platform into the premier social VR live events company. With ...
How augmented reality is changing the face of the beauty industry
Berkly Foster is the creative director at ModiFace, a technology company recently acquired by L’Oréal Group that focuses on augmented reality and arti...
What arcades can teach us about the future of esports
GameWorks is a chain of location-based entertainment venues featuring a wide array of video game arcades in addition to full-service bars and restaura...