Chapter 1 – All or nothing
Thursday, August 20, 2015 | 83 days until the conference | 153 registrations ‘Meditating, are we, Victor?’ Upon hearing Jacques Lodewyks’ deep voice, ...
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Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim? In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success. Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this? ---- Written by Gerrit Heijkoop & Paula Vos Narrated by Kevin Stillwell Amsterdam, Netherlands 2015
Chapter 1 – All or nothing
Thursday, August 20, 2015 | 83 days until the conference | 153 registrations‘Meditating, are we, Victor?’Upon hearing Jacques Lodewyks’ deep voice, Vi...
Chapter 2 – What if you already tried everything?
Friday, Augustus 21, 2015 | 82 days until the conference | 155 registrations The next morning, Victor went into the office early. He was convinced he...
Chapter 2 – What if you already tried everything?
Friday, Augustus 21, 2015 | 82 days until the conference | 155 registrations The next morning, Victor went into the office early. He was convinced he ...
Chapter 3 – Think big and the power of repetition
Friday evening, August 21, 2015 | 82 days until the conference | 157 registrations ‘Hey, digi-illiterate, how’s things?’ Dick was practically inaudibl...
Chapter 4 – An angel in disguise
Monday, August 24, 2015 | 79 days until the conference | 161 registrations In the middle of a discussion regarding the color of the volunteers’ T-shir...
Chapter 5 – Large numbers and the language of the Internet
Thursday, August 27, 2015 | 76 days until the conference | 165 registrations Victor stood, pondering, by Pooky’s cage. Tomorrow, he would have to repo...
Chapter 6 – Recipe for fast and visible results
Thursday, August 27, 2015 | 76 days until the conference | 165 registrations Once they had all returned to the table, Catja presented her plan of act...
Chapter 7 – The First lie
Friday, August 28 | 75 days until the conference | 168 registrations The night after Catja’s presentation, Victor dreamt a lot. About grumpy guinea pi...
Chapter 8 – When advertising isn't enough
Monday, August 31 | 72 days until the conference | 173 registrations In the car, on his way to work, Victor was singing along to the radio. The sun w...