Vietnam Doesn't Need Your Market Entry Fantasy
Foreign companies still enter thinking a translated campaign, a local rep, and a first-quarter ad budget will be enough.
Then Vietnam does wh...
The Vietnam Play - By 43to.one
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About
Vietnam is growing fast and most foreign companies are approaching it wrong.
They hire a local rep, run a translated campaign, and wonder why nothing sticks. The market punishes that approach quietly. No dramatic failure. Just slow, expensive irrelevance.
The Vietnam Play is a podcast for C-level executives, founders, and market entry teams who are serious about building in Vietnam - not just testing it. Each episode covers what actually works: local distribution, regulatory reality, capital relationships, and on-the-ground GTM strategy.
No tourism content. No surface-level market reports. Just the decisions that determine whether your Vietnam entry works or doesn't.
Vietnam vs. Other SEA Markets - What Actually Different
Southeast Asia is a patchwork of distinct economies. Global tech companies often set up in Singapore and assume Ho Chi Minh City will behave exactl...
The Vietnam Readiness Checklist - You Really Ready?
"Vietnam is a place to scale a working model, not to test a flawed one."
Foreign Web3 and fintech companies often rush into Southe...
Why Your Vietnam Tech Campaign Failed (And How to Fix It)
Vietnam looks like an obvious market. High crypto adoption. Young population. Millions of smartphones. So why do so many global Web3 and fintech co...
5 Things Global Companies Assume About Vietnam That Are Wrong
Six months in. Budget burning. Users not showing up. The numbers looked perfect on paper - 100 million people, top-3 crypto adoption globally, a sm...