Soraya Smith, President of Backpacker’s Pantry, on Reverence for Wild Animals and Wild Places
Soraya Smith is President of Backpacker’s Pantry. A legendary brand that creates some of the healthiest and tastiest meals to help us thrive in the ou...
The Tailgate Podcast: Marketing for Hunting and Angling Brands
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About
Hosts Andy and Bill are two passionate outdoorsmen and marketers behind some of the world's largest brands. They’ve spent hours on the tailgate after long days in the wild comparing notes on ways hunting and angling brands show up in the world. Now Andy and Bill return to the tailgate with the best minds in the outdoor industry to tackle the big marketing questions. What are the best creative ideas re-shaping our industry? How can hunting and angling brands bridge the gap to larger outdoor audiences? What are some new insights into old problems that keep our industry up at night? And how can we all move past the dug-in or played-out thinking that blocks fresh voices, growth strategies, new audiences, and more inventive creative ideas? Together with their guests, Andy and Bill poke the industry bear to help brands build longer tables not taller fences. Are you in the marketing trenches building the next great outdoor brand? This is the jargon-free, straight-talking podcast you’re looking for. Learn more about their mission at thetailgatepodcast.com
Joe Genzel, Associate Editor at Outdoor Life, on the Current State of the Industry
Joe Genzel is a fresh voice for Outdoor Life, one of the most venerable publications in the world of hunting and angling. With his talented editorial ...
Nicole Qualtieri of Gear Junkie on Inclusivity, New Voices, and Our Changing Industry
Given the recent events in America, it’s time to address the issue of acceptance, inclusion, and openness within the hunting and angling industry. We ...
Co-Founders Emily and Addison Edmonds on the Rise of Gunner Kennels
Hunting and angling brands create some of the most innovative products in the world. Yet many brands still follow a fairly traditional marketing playb...
Andrew Gritzbaugh of Gerber on his “Force Multiplier” Brand Building Mindset
Word on the street is that one of the strongest leaders across all marketing disciplines in our industry is Andrew Gritzbaugh, Senior Vice President a...
Wes Siler on Challenging Entrenched Industry Beliefs
Editors are some of the most powerful voices shaping our industry. Their far-reaching media platforms wield a strong influence on how we think, talk, ...
Sim Whatley and James Elledge Hit All the Right Notes with Duck Camp
There’s a deluge of new hunting and angling brands bursting onto the scene. Most fall either on the hunting side or the angling side and few bridge th...
Chase Heard and Rick Wittenbraker on Howler’s Secret Sauce Behind, “Heed the Call”
Hunting and angling brands are putting out a lot of soulful, overly poetic work that turns every moment in the outdoors into a life-changing event. Wh...
Ross Copperman and Kevin Harlander on First Lite’s “People as Brand” Approach
Outside of magazines and celebrity hunters and anglers, high-performance apparel brands are some of the most influential voices in the industry. Few s...
K.C. Walsh, Executive Chairman of Simms Fishing, on Brand Values
Simms is a legendary brand that not only reinvented waders, their talented team gave professional guides and hardcore anglers the bomber gear needed t...