Episode Summary: Have you ever felt like your podcast episode should be doing more for you? You’ve done the hard work — planning, scripting, recording, editing — and then it’s time to promote. But instead of feeling momentum, you feel stuck. In this episode, Kaleb introduces a simple but powerful concept: the 7-11-4 Rule, originally developed by Google and embraced by marketers like Daniel Priestley. This rule shows how trust is actually built with an audience, not by posting once and hoping, but by showing up consistently, in multiple places, over time. You’ll learn why a single high-quality podcast episode can be the centerpiece of your entire content strategy. Kaleb walks through how long-form podcasting naturally gives you depth, but it’s the intentional repurposing that gives you reach, and why skipping this step leaves 80% of your potential impact on the table. This episode isn’t about adding more to your plate — it’s about making what you’re already doing go further. Next week: Kaleb will walk you through how to make the 7-11-4 Rule sustainable with systems that don’t burn you out. ⸻ Key Points & Highlights: 1. One great podcast episode can drive your entire marketing plan, if you extend it strategically. 2. 7-11-4 Rule: 7 hours of engagement, 11 brand touchpoints, 4 different platforms. 3. Trust is built through familiarity and frequency, not just quality. 4. Podcasting gives depth, but repurposing gives reach. 5. You don’t need to create more — you need to maximize what you’ve already made. 6. This process isn’t about perfection, it’s about momentum and building a system over time. Notable Quotes: “Why am I making the content, but not giving it enough surface area to actually build trust?”“Podcasting is a deep channel, but if you don’t extend that depth, you leave 80% of your growth unused.”“Success isn’t built on endless content. It’s built on smart, compounding touchpoints.”“Your podcast isn’t just an episode, it’s the core of your marketing machine.”“Momentum is greater than perfection.” ⸻ Episode Timestamps00:01 – The problem with content-on-content fatigue01:30 – The mindset shift: giving your content more surface area03:22 – Welcome to The Podcaster’s Journey03:45 – The content treadmill: why it feels like you’re stuck05:11 – The podcast as your marketing engine06:05 – What is the 7-11-4 Rule?07:34 – The power of 7 hours: bingeable trust08:31 – 11 touchpoints: how we come to trust creators09:49 – 4 platforms: expanding your brand’s reach10:52 – Real-life examples of how trust is built12:27 – Repurposing multiplies your message13:22 – Why podcasters often miss this14:26 – How one episode can fulfill the 7-11-4 framework15:52 – Recap and encouragement: momentum is greater than perfection17:25 – Compounding trust and bingeable experiences18:16 – Closing thoughts: your podcast is the hub19:19 – Light challenge: where else can your content show up?19:55 – Teaser for next week: how to make it sustainable ⸻ Call to Action: If today’s episode resonated with you, if you’re realizing that you want to build something real, something trust-centered, and something that lasts, that’s exactly what we work on inside my cohort, From Chaos to Clarity. It’s a six-week journey where we lay the foundation for sustainable podcast growth — building systems, content strategies, and real momentum for a trust-first business. It’s a space for coaches, creatives, and entrepreneurs who are serious about playing the long game and building something that matters. If that sounds like the next right step for you, you can learn more by checking out the link down in the show notes — or book a free clarity call with me to talk about whether it’s a fit for your journey. More Information on Chaos to Clarity: https://chaos2clarity.super.site/ Clarity Call: https://tidycal.com/kalebstock/20-minute-clarity-call Either way, stay encouraged, stay steady — because what you’re building matters more than you can see right now.” ⸻ Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Video Podcast Feed: https://youtu.be/avvwqJWTYHA Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

Episode Summary:Have you ever felt like your podcast episode should be doing more for you? You’ve done the hard work — planning, scripting, recording, editing — and then it’s time to promote. But instead of feeling momentum, you feel stuck.In this episode, Kaleb introduces a simple but powerful concept: the 7-11-4 Rule, originally developed by Google and embraced by marketers like Daniel Priestley. This rule shows how trust is actually built with an audience, not by posting once and hoping, but by showing up consistently, in multiple places, over time.You’ll learn why a single high-quality podcast episode can be the centerpiece of your entire content strategy. Kaleb walks through how long-form podcasting naturally gives you depth, but it’s the intentional repurposing that gives you reach, and why skipping this step leaves 80% of your potential impact on the table.This episode isn’t about adding more to your plate — it’s about making what you’re already doing go further.Next week: Kaleb will walk you through how to make the 7-11-4 Rule sustainable with systems that don’t burn you out.⸻Key Points & Highlights: 1. One great podcast episode can drive your entire marketing plan, if you extend it strategically. 2. 7-11-4 Rule: 7 hours of engagement, 11 brand touchpoints, 4 different platforms. 3. Trust is built through familiarity and frequency, not just quality. 4. Podcasting gives depth, but repurposing gives reach. 5. You don’t need to create more — you need to maximize what you’ve already made. 6. This process isn’t about perfection, it’s about momentum and building a system over time.Notable Quotes:“Why am I making the content, but not giving it enough surface area to actually build trust?”“Podcasting is a deep channel, but if you don’t extend that depth, you leave 80% of your growth unused.”“Success isn’t built on endless content. It’s built on smart, compounding touchpoints.”“Your podcast isn’t just an episode, it’s the core of your marketing machine.”“Momentum is greater than perfection.”⸻Episode Timestamps00:01 – The problem with content-on-content fatigue01:30 – The mindset shift: giving your content more surface area03:22 – Welcome to The Podcaster’s Journey03:45 – The content treadmill: why it feels like you’re stuck05:11 – The podcast as your marketing engine06:05 – What is the 7-11-4 Rule?07:34 – The power of 7 hours: bingeable trust08:31 – 11 touchpoints: how we come to trust creators09:49 – 4 platforms: expanding your brand’s reach10:52 – Real-life examples of how trust is built12:27 – Repurposing multiplies your message13:22 – Why podcasters often miss this14:26 – How one episode can fulfill the 7-11-4 framework15:52 – Recap and encouragement: momentum is greater than perfection17:25 – Compounding trust and bingeable experiences18:16 – Closing thoughts: your podcast is the hub19:19 – Light challenge: where else can your content show up?19:55 – Teaser for next week: how to make it sustainable⸻ Call to Action:If today’s episode resonated with you, if you’re realizing that you want to build something real, something trust-centered, and something that lasts, that’s exactly what we work on inside my cohort, From Chaos to Clarity.It’s a six-week journey where we lay the foundation for sustainable podcast growth — building systems, content strategies, and real momentum for a trust-first business.It’s a space for coaches, creatives, and entrepreneurs who are serious about playing the long game and building something that matters.If that sounds like the next right step for you, you can learn more by checking out the link down in the show notes — or book a free clarity call with me to talk about whether it’s a fit for your journey.More Information on Chaos to Clarity: https://chaos2clarity.super.site/ Clarity Call: https://tidycal.com/kalebstock/20-minute-clarity-callEither way, stay encouraged, stay steady — because what you’re building matters more than you can see right now.” ⸻Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Video Podcast Feed: https://youtu.be/avvwqJWTYHA Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

The Podcaster's Journey

E. 033 - Why the 7-11-4 Rule Matters for Podcasters (and Why You Can’t Afford to Ignore It)

Episode Summary: In this episode of The Podcaster’s Journey, Kaleb shares a behind-the-scenes look at what it’s really like to build a podcast-centered business when the results feel far away. From staying late on clarity calls to sowing seeds of trust without immediate payoff, this episode is an encouragement to anyone building something real through podcasting. If you’re feeling like you’re moving slower than expected, this is your reminder that you’re not failing — you’re planting something that will last. Kaleb shares the importance of adjusting your expectations, why slow growth protects you, and why podcasting is a trust-first game that compounds over time. If you’re ready to build a podcast that creates rhythm, trust, and real transformation, this episode is for you. ⸻ Key Points & Highlights: 1. Lead With Value First • Giving more than expected — like staying late on a call — is an investment in trust, not a waste of time. • True business success is built on leading with value, even when there’s no immediate return. 2. Podcasting Is About Transformation, Not Transactions • You are the guide in your listener’s story, not the hero. • Podcasting creates bridges of trust — not quick wins or viral hits. 3. Adjust Your Speed Expectations • Fast results are glamorized by social media, but true podcast-driven businesses grow slowly and intentionally. • Celebrate daily deposits — meaningful actions — not just vanity metrics. 4. Slow Growth Protects You From Burnout • Systems, experience, and personal resilience must be developed gradually. • Success that comes too fast without a foundation often leads to collapse — slow growth matures you for sustainable success. 5. Trust Compounds Quietly Before It Tips • Listeners are often silent observers — trust builds invisibly long before action is taken. • Breakthroughs often feel “sudden” but are the result of slow, steady compounding trust. 6. Adjust Your Scoreboard • Redefine success in the early stages: • Consistency • Craft improvement • Helping one person at a time • Progress you can’t see yet is still critical, meaningful progress. 7. Commit to the Long Game • Don’t judge your podcast by the first 10 episodes. • Commit to 100 episodes before reevaluating — and trust that transformation (in you and your audience) happens through consistent effort over time. 8. Final Encouragement • You’re not failing — you’re building something invisible and powerful. • Stay steady. Stay encouraged. Trust the process — the harvest is coming. Notable Quotes: “Hope alone is not a marketing strategy.”“Every episode we publish is a seed we’re planting.”“If you don’t know what you’re aiming at, how can you create content that actually provides value?”“You become someone people want to follow—not just someone they want to listen to once.”“Plant with purpose and position with clarity.” ⸻ Episode Timestamps: 00:02 – Personal story: Leading with value on a clarity call02:21 – Welcome to The Podcaster’s Journey and show setup03:57 – The real problem: Expecting fast results in a slow-trust system06:31 – Content-first businesses are trust-first businesses09:19 – Why slow growth protects you from burnout11:23 – Trust compounds quietly — invisible progress leads to breakthroughs12:48 – Adjust your scoreboard: What early wins really look like17:39 – Soft CTA: Invitation to the From Chaos to Clarity Cohort19:10 – Final encouragement: Stay steady — what you’re building matters ⸻ Call to Action: If today’s episode resonated with you, if you’re realizing that you want to build something real, something trust-centered, and something that lasts, that’s exactly what we work on inside my cohort, From Chaos to Clarity. It’s a six-week journey where we lay the foundation for sustainable podcast growth — building systems, content strategies, and real momentum for a trust-first business. It’s a space for coaches, creatives, and entrepreneurs who are serious about playing the long game and building something that matters. If that sounds like the next right step for you, you can learn more by checking out the link down in the show notes — or book a free clarity call with me to talk about whether it’s a fit for your journey. More Information on Chaos to Clarity: https://chaos2clarity.super.site/ Clarity Call: https://tidycal.com/kalebstock/20-minute-clarity-call Either way, stay encouraged, stay steady — because what you’re building matters more than you can see right now.” ⸻ Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Audio-Only Podcast Feed: https://bit.ly/3XGRmteLeave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

Episode Summary:In this episode of The Podcaster’s Journey, Kaleb shares a behind-the-scenes look at what it’s really like to build a podcast-centered business when the results feel far away. From staying late on clarity calls to sowing seeds of trust without immediate payoff, this episode is an encouragement to anyone building something real through podcasting. If you’re feeling like you’re moving slower than expected, this is your reminder that you’re not failing — you’re planting something that will last.Kaleb shares the importance of adjusting your expectations, why slow growth protects you, and why podcasting is a trust-first game that compounds over time.If you’re ready to build a podcast that creates rhythm, trust, and real transformation, this episode is for you.⸻Key Points & Highlights:1. Lead With Value First • Giving more than expected — like staying late on a call — is an investment in trust, not a waste of time. • True business success is built on leading with value, even when there’s no immediate return.2. Podcasting Is About Transformation, Not Transactions • You are the guide in your listener’s story, not the hero. • Podcasting creates bridges of trust — not quick wins or viral hits.3. Adjust Your Speed Expectations • Fast results are glamorized by social media, but true podcast-driven businesses grow slowly and intentionally. • Celebrate daily deposits — meaningful actions — not just vanity metrics.4. Slow Growth Protects You From Burnout • Systems, experience, and personal resilience must be developed gradually. • Success that comes too fast without a foundation often leads to collapse — slow growth matures you for sustainable success.5. Trust Compounds Quietly Before It Tips • Listeners are often silent observers — trust builds invisibly long before action is taken. • Breakthroughs often feel “sudden” but are the result of slow, steady compounding trust.6. Adjust Your Scoreboard • Redefine success in the early stages: • Consistency • Craft improvement • Helping one person at a time • Progress you can’t see yet is still critical, meaningful progress.7. Commit to the Long Game • Don’t judge your podcast by the first 10 episodes. • Commit to 100 episodes before reevaluating — and trust that transformation (in you and your audience) happens through consistent effort over time.8. Final Encouragement • You’re not failing — you’re building something invisible and powerful. • Stay steady. Stay encouraged. Trust the process — the harvest is coming.Notable Quotes:“Hope alone is not a marketing strategy.”“Every episode we publish is a seed we’re planting.”“If you don’t know what you’re aiming at, how can you create content that actually provides value?”“You become someone people want to follow—not just someone they want to listen to once.”“Plant with purpose and position with clarity.”⸻Episode Timestamps:00:02 – Personal story: Leading with value on a clarity call02:21 – Welcome to The Podcaster’s Journey and show setup03:57 – The real problem: Expecting fast results in a slow-trust system06:31 – Content-first businesses are trust-first businesses09:19 – Why slow growth protects you from burnout11:23 – Trust compounds quietly — invisible progress leads to breakthroughs12:48 – Adjust your scoreboard: What early wins really look like17:39 – Soft CTA: Invitation to the From Chaos to Clarity Cohort19:10 – Final encouragement: Stay steady — what you’re building matters⸻ Call to Action:If today’s episode resonated with you, if you’re realizing that you want to build something real, something trust-centered, and something that lasts, that’s exactly what we work on inside my cohort, From Chaos to Clarity.It’s a six-week journey where we lay the foundation for sustainable podcast growth — building systems, content strategies, and real momentum for a trust-first business.It’s a space for coaches, creatives, and entrepreneurs who are serious about playing the long game and building something that matters.If that sounds like the next right step for you, you can learn more by checking out the link down in the show notes — or book a free clarity call with me to talk about whether it’s a fit for your journey.More Information on Chaos to Clarity: https://chaos2clarity.super.site/ Clarity Call: https://tidycal.com/kalebstock/20-minute-clarity-callEither way, stay encouraged, stay steady — because what you’re building matters more than you can see right now.” ⸻Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Audio-Only Podcast Feed: https://bit.ly/3XGRmteLeave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

E. 032 - Podcasting for Profit? Trusting the Process When Results Feel Far Away

Episode Summary: Publishing your podcast isn’t the finish line—it’s the first step. In this episode, I share what I’ve learned after months of publishing without a clear strategy and what it’s looked like for me to shift from a “publish and pray” approach to a more intentional, builder-minded method of podcast marketing. You’ll hear the story of how my grandmother’s real estate strategy unexpectedly reshaped my view of podcast promotion. This episode introduces a simple but powerful framework I’m using to stay grounded in every episode I create: two questions that help me aim with purpose before I hit record, and filter everything I write, title, or promote through. They’ve changed how I approach my show—and I think they’ll do the same for yours. Whether you’re just starting out or stuck in the messy middle, this episode is an invitation to build something real, with clarity and rhythm, one week at a time. ⸻ Key Points & Highlights: - Why “hope” isn’t a podcast marketing strategy- The gardening metaphor that changed how I think about publishing- Two questions that filter everything I script and share- Why it’s better to have one repeatable marketing rhythm than burnout from big plans- How small, consistent actions build long-term trust and traction - An inside look at how I’m using The Podcaster’s Engine to structure all of this ⸻ Notable Quotes: “Hope alone is not a marketing strategy.” “Every episode we publish is a seed we’re planting.” “If you don’t know what you’re aiming at, how can you create content that actually provides value?” “You become someone people want to follow—not just someone they want to listen to once.” “Plant with purpose and position with clarity.” ⸻ Episode Timestamps00:44 – Why hope alone won’t grow your podcast01:38 – What my grandmother’s real estate taught me about podcast marketing04:45 – The gardening metaphor: every episode is a seed06:18 – The two questions that guide every episode11:35 – Burnout vs. rhythm: picking one repeatable marketing habit13:59 – Why I built The Podcaster’s Engine and how it helps avoid burnout16:48 – You don’t need a full marketing plan—just start with one repeatable step ⸻ Call to Action: Suggested Next Episode Check out Episode 029:“Your Podcast Isn’t the Funnel — It’s the Start of the Journey” In that episode, I talk through how I rebuilt my show to actually create connection, traction, and momentum when the results weren’t matching the effort. https://youtu.be/ds6iKtt07mI ⸻ Looking for personalized support? Schedule a strategy call — let’s see if we’re a good fit.https://tidycal.com/kalebstock/book-your-free-25-minute-podcast-growth-session ⸻ Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Audio-Only Podcast Feed: https://bit.ly/3XGRmteLeave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

Episode Summary:Publishing your podcast isn’t the finish line—it’s the first step.In this episode, I share what I’ve learned after months of publishing without a clear strategy and what it’s looked like for me to shift from a “publish and pray” approach to a more intentional, builder-minded method of podcast marketing.You’ll hear the story of how my grandmother’s real estate strategy unexpectedly reshaped my view of podcast promotion.This episode introduces a simple but powerful framework I’m using to stay grounded in every episode I create: two questions that help me aim with purpose before I hit record, and filter everything I write, title, or promote through. They’ve changed how I approach my show—and I think they’ll do the same for yours.Whether you’re just starting out or stuck in the messy middle, this episode is an invitation to build something real, with clarity and rhythm, one week at a time.⸻Key Points & Highlights:- Why “hope” isn’t a podcast marketing strategy- The gardening metaphor that changed how I think about publishing- Two questions that filter everything I script and share- Why it’s better to have one repeatable marketing rhythm than burnout from big plans- How small, consistent actions build long-term trust and traction - An inside look at how I’m using The Podcaster’s Engine to structure all of this⸻Notable Quotes:“Hope alone is not a marketing strategy.”“Every episode we publish is a seed we’re planting.”“If you don’t know what you’re aiming at, how can you create content that actually provides value?”“You become someone people want to follow—not just someone they want to listen to once.”“Plant with purpose and position with clarity.”⸻Episode Timestamps00:44 – Why hope alone won’t grow your podcast01:38 – What my grandmother’s real estate taught me about podcast marketing04:45 – The gardening metaphor: every episode is a seed06:18 – The two questions that guide every episode11:35 – Burnout vs. rhythm: picking one repeatable marketing habit13:59 – Why I built The Podcaster’s Engine and how it helps avoid burnout16:48 – You don’t need a full marketing plan—just start with one repeatable step⸻ Call to Action: Suggested Next EpisodeCheck out Episode 029:“Your Podcast Isn’t the Funnel — It’s the Start of the Journey”In that episode, I talk through how I rebuilt my show to actually create connection, traction, and momentum when the results weren’t matching the effort.https://youtu.be/ds6iKtt07mI ⸻ Looking for personalized support? Schedule a strategy call — let’s see if we’re a good fit.https://tidycal.com/kalebstock/book-your-free-25-minute-podcast-growth-session ⸻Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Audio-Only Podcast Feed: https://bit.ly/3XGRmteLeave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

E. 031 - Marketing a Podcast Like a Business (My Promotion Plan)

Episode Summary: This episode isn’t about hype — it’s about honesty. In this 10-episode check-in, I get real about where I am versus where I thought I’d be at this point in the 90-day podcast growth challenge. I unpack my expectations around audience growth, revenue goals, and momentum — and how those expectations created what I now recognize as *the disappointment gap.* I walk through the actual numbers from my podcast and YouTube analytics, call out the marketing and promotion efforts I’ve let slide, and reflect on the emotional toll that comes with slow growth. From inflated early stats to letting social media fall off, I’m not holding anything back. This episode ends with a powerful mindset shift (and a quote from Jeremy Enns) that’s helping me recalibrate my focus: matter more to your listeners, and the metrics will follow. ⸻ Key Points & Highlights: - Why honest metrics matter more than perfect numbers- How inflated early growth can cloud your expectations- What to measure that actually helps your show grow- Why falling behind isn’t failure — it’s a sign to realign ⸻ Notable Quotes: - "This isn’t a highlight reel — this is a reset.”- “I’m not where I thought I’d be — but I’m not done yet.”- “You don’t fail until you quit. Falling behind isn’t the same as failing.”- “The results you’re getting are just a reflection of the system you’ve built — not your worth.”- “If you want different results, you don’t need to shame yourself — you need a different system.”- “What gets measured gets managed. The first step is recalibrating what you’re measuring in the first place.”- “I thought I needed momentum. What I actually needed was clarity.”- “Don’t optimize for downloads — optimize for meaning.” ⸻ Episode Timestamps00:00 – Honest Check-In: Why I’m Recording This Episode02:03 – I’m in the Messy Middle — Not the Mountain Top03:16 – Q1: What Was I Quietly Expecting by This Point — and Why?07:51 – Q2: Where Do I Feel the Gap the Most — Emotionally or Practically?13:33 – Q3: What Are the Actual Numbers? (Podcast, YouTube, and Listener Trends)17:00 – Q4: Where Have I Let Momentum Stall — and Why?19:08 – Q5: What’s Still Working Even When I’m Not at 100%?21:29 – Q6: What Would Showing Up With Clarity Look Like in Phase 2?22:52 – Q7: What Would I Tell Someone Who Feels Like They’re Slipping Behind?26:14 – Outro Reflection: Measure What Matters & Make It Count ⸻ Call to Action: Your Turn: Audit Your Podcast This episode isn’t just about where I missed the mark — it’s an invitation for you to pause and reflect on your own podcast journey. Take 10 minutes today, not to plan your next clip or episode, but to ask: • What’s working? • What’s not? • What am I really measuring — and does it matter? You don’t fail until you quit. Falling behind is just a signal to realign. Use this episode as your checkpoint. Reset your metrics. Rebuild your system.And remember, the goal isn’t to get louder — it’s to matter more to the listeners already here. ⸻ Looking for personalized support? Schedule a strategy call — let’s see if we’re a good fit.https://tidycal.com/kalebstock/book-your-free-25-minute-podcast-growth-session ⸻ Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Video Podcast Feed: https://youtu.be/MHAYHn4z9OELeave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

Episode Summary:This episode isn’t about hype — it’s about honesty.In this 10-episode check-in, I get real about where I am versus where I thought I’d be at this point in the 90-day podcast growth challenge. I unpack my expectations around audience growth, revenue goals, and momentum — and how those expectations created what I now recognize as *the disappointment gap.*I walk through the actual numbers from my podcast and YouTube analytics, call out the marketing and promotion efforts I’ve let slide, and reflect on the emotional toll that comes with slow growth. From inflated early stats to letting social media fall off, I’m not holding anything back.This episode ends with a powerful mindset shift (and a quote from Jeremy Enns) that’s helping me recalibrate my focus: matter more to your listeners, and the metrics will follow.⸻Key Points & Highlights:- Why honest metrics matter more than perfect numbers- How inflated early growth can cloud your expectations- What to measure that actually helps your show grow- Why falling behind isn’t failure — it’s a sign to realign⸻Notable Quotes:- "This isn’t a highlight reel — this is a reset.”- “I’m not where I thought I’d be — but I’m not done yet.”- “You don’t fail until you quit. Falling behind isn’t the same as failing.”- “The results you’re getting are just a reflection of the system you’ve built — not your worth.”- “If you want different results, you don’t need to shame yourself — you need a different system.”- “What gets measured gets managed. The first step is recalibrating what you’re measuring in the first place.”- “I thought I needed momentum. What I actually needed was clarity.”- “Don’t optimize for downloads — optimize for meaning.”⸻Episode Timestamps00:00 – Honest Check-In: Why I’m Recording This Episode02:03 – I’m in the Messy Middle — Not the Mountain Top03:16 – Q1: What Was I Quietly Expecting by This Point — and Why?07:51 – Q2: Where Do I Feel the Gap the Most — Emotionally or Practically?13:33 – Q3: What Are the Actual Numbers? (Podcast, YouTube, and Listener Trends)17:00 – Q4: Where Have I Let Momentum Stall — and Why?19:08 – Q5: What’s Still Working Even When I’m Not at 100%?21:29 – Q6: What Would Showing Up With Clarity Look Like in Phase 2?22:52 – Q7: What Would I Tell Someone Who Feels Like They’re Slipping Behind?26:14 – Outro Reflection: Measure What Matters & Make It Count⸻ Call to Action: Your Turn: Audit Your PodcastThis episode isn’t just about where I missed the mark — it’s an invitation for you to pause and reflect on your own podcast journey. Take 10 minutes today, not to plan your next clip or episode, but to ask: • What’s working? • What’s not? • What am I really measuring — and does it matter?You don’t fail until you quit. Falling behind is just a signal to realign.Use this episode as your checkpoint.Reset your metrics. Rebuild your system.And remember, the goal isn’t to get louder — it’s to matter more to the listeners already here.⸻ Looking for personalized support? Schedule a strategy call — let’s see if we’re a good fit.https://tidycal.com/kalebstock/book-your-free-25-minute-podcast-growth-session ⸻Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Video Podcast Feed: https://youtu.be/MHAYHn4z9OELeave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

E. 030 - I’m Not Where I Thought I’d Be — But I’m Not Done Yet

Episode Summary: Have you ever said yes to something that paid well but pulled you further from your long-term goals? In this episode, I get honest about a decision I made this week that shifted everything—I turned down a $1,200 freelance gig. Not because the work wasn’t great, and not because I didn’t want the money. But because I realized that if I’m serious about turning my podcast into a sustainable business, I can’t keep chasing quick wins. You’ll hear why saying no created space for momentum, how pruning back good opportunities can lead to great results, and why it’s time to start thinking in flywheels instead of funnels. I’ll share what this looks like in real time as I build out my podcast cohort and dashboard tools, and how every decision I make is now rooted in alignment, not just availability. If your podcast feels like it’s stuck, or you’re constantly trying to hustle just to keep up, this episode is a practical and personal reminder that building something meaningful requires subtraction—not just addition. This is the cost of saying yes to what matters. ⸻ Key Points & Highlights: – Why I turned down $1,200 in freelance income to protect long-term momentum– The emotional and strategic value of saying no to misaligned opportunities– How pruning and subtracting makes space for meaningful creative growth– The difference between funnels (short-term results) and flywheels (long-term momentum)– How to start shifting your podcast from a funnel to a flywheel– What it means to give your podcast your best energy—not just what’s left over– A behind-the-scenes update on the Podcast Engine dashboard and my 90-day growth sprint ⸻ Notable Quotes: – “You don’t build something meaningful by cramming it into the margins.”– “Funnels convert, but flywheels compound.”– “Saying no isn’t about closing doors. It’s about protecting the ones that lead somewhere.”– “Alignment isn’t a luxury—it’s the bedrock of what you’re building.”– “Start small. Subtract something today to create room for something better tomorrow.” ⸻ Episode Timestamps: 00:00 - Why I turned down a $1,200 freelance gig02:37 - Saying no creates space for the right yes06:28 - The emotional relief that followed the decision10:06 - How pruning in the garden mirrors pruning in business11:30 - Funnels convert, flywheels compound14:59 - Building a catalog vs. one-off content16:54 - Why your system might be holding you back19:46 - Start small: say no to say yes to what matters22:05 - From hustle to momentum: aligning your actions with your goals ⸻ Call to Action:﻿If today’s episode resonated with you—if you’re starting to realize your podcast can’t stay on the sidelines of your life anymore—then the best next step is to go back and listen to Episode 026. That’s where I share the moment I decided to stop treating my podcast like a side project and start building it like a business. Episode 029 is the cost of that decision. Episode 026 is the why behind it. So if you’re ready to take your show seriously, build something that gives back, and create the kind of momentum that lasts—start there. → Listen to Episode 026: Why I’m Turning My Podcast Into a Business (And You Should Too) https://youtu.be/lgTLgPkLabU ⸻ Looking for personalized support? Schedule a strategy call — let’s see if we’re a good fit.https://tidycal.com/kalebstock/book-your-free-25-minute-podcast-growth-session ⸻ Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Audio-Only Podcast Feed: https://bit.ly/3XGRmteLeave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

Episode Summary:Have you ever said yes to something that paid well but pulled you further from your long-term goals?In this episode, I get honest about a decision I made this week that shifted everything—I turned down a $1,200 freelance gig. Not because the work wasn’t great, and not because I didn’t want the money. But because I realized that if I’m serious about turning my podcast into a sustainable business, I can’t keep chasing quick wins.You’ll hear why saying no created space for momentum, how pruning back good opportunities can lead to great results, and why it’s time to start thinking in flywheels instead of funnels. I’ll share what this looks like in real time as I build out my podcast cohort and dashboard tools, and how every decision I make is now rooted in alignment, not just availability.If your podcast feels like it’s stuck, or you’re constantly trying to hustle just to keep up, this episode is a practical and personal reminder that building something meaningful requires subtraction—not just addition.This is the cost of saying yes to what matters.⸻Key Points & Highlights:– Why I turned down $1,200 in freelance income to protect long-term momentum– The emotional and strategic value of saying no to misaligned opportunities– How pruning and subtracting makes space for meaningful creative growth– The difference between funnels (short-term results) and flywheels (long-term momentum)– How to start shifting your podcast from a funnel to a flywheel– What it means to give your podcast your best energy—not just what’s left over– A behind-the-scenes update on the Podcast Engine dashboard and my 90-day growth sprint⸻Notable Quotes:– “You don’t build something meaningful by cramming it into the margins.”– “Funnels convert, but flywheels compound.”– “Saying no isn’t about closing doors. It’s about protecting the ones that lead somewhere.”– “Alignment isn’t a luxury—it’s the bedrock of what you’re building.”– “Start small. Subtract something today to create room for something better tomorrow.”⸻Episode Timestamps:00:00 - Why I turned down a $1,200 freelance gig02:37 - Saying no creates space for the right yes06:28 - The emotional relief that followed the decision10:06 - How pruning in the garden mirrors pruning in business11:30 - Funnels convert, flywheels compound14:59 - Building a catalog vs. one-off content16:54 - Why your system might be holding you back19:46 - Start small: say no to say yes to what matters22:05 - From hustle to momentum: aligning your actions with your goals⸻ Call to Action:﻿If today’s episode resonated with you—if you’re starting to realize your podcast can’t stay on the sidelines of your life anymore—then the best next step is to go back and listen to Episode 026. That’s where I share the moment I decided to stop treating my podcast like a side project and start building it like a business.Episode 029 is the cost of that decision. Episode 026 is the why behind it.So if you’re ready to take your show seriously, build something that gives back, and create the kind of momentum that lasts—start there.→ Listen to Episode 026: Why I’m Turning My Podcast Into a Business (And You Should Too) https://youtu.be/lgTLgPkLabU ⸻ Looking for personalized support? Schedule a strategy call — let’s see if we’re a good fit.https://tidycal.com/kalebstock/book-your-free-25-minute-podcast-growth-session ⸻Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Audio-Only Podcast Feed: https://bit.ly/3XGRmteLeave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

E. 029 – The Power of Saying No: Why I Turned Down a $1,200 Gig to Build a Flywheel, Not a Funnel

Episode Summary: Is your podcast just adding to the noise—or is it actually helping your business grow? In Episode 028 of The Podcaster’s Journey, I’m breaking down how I restructured my show after 25 episodes of shouting into the void. No leads, no momentum—just more content. Sound familiar? I’ll walk you through 3 key shifts that turned my podcast from a content machine into a lead-generating asset: 1. Understanding your podcast isn’t the entire funnel—it’s the handshake.2. Starting with the end in mind—build episodes backwards from the goal.3. Fixing the follow-through—making it dead simple for listeners to take the next step. We’ll talk about Daniel Priestley’s “Oversubscribed,” Google’s 7-11-4 Rule, and Donald Miller’s StoryBrand framework—all filtered through the lens of a real-time podcast host trying to make it work. If you’re ready to stop shouting and start connecting, this episode is your blueprint. ⸻ Key Points & Highlights– Your podcast isn’t the funnel—it’s the handshake– The 7-11-4 rule: why one platform isn’t enough to build trust– How to build episodes backwards from the goal– Why clarity in your CTA is more important than options– The mindset shift from being the hero to becoming the guide ⸻ Notable Quotes“Your podcast isn’t the funnel—it’s the handshake.”“Don’t ask someone to marry you on the first date… and don’t do it with your podcast either.”“Fix the follow-through. Make it dead stupid simple.”“Podcasting isn’t about just showing up—it’s about guiding your listener on a journey.”“Your listener is the hero. You’re the guide.” ⸻ Episode Timestamps00:00 – Intro: Finishing Season 1 & Feeling the Noise01:30 – The Heart of Season 2: Connection Over Content02:07 – Shift 1: Your Podcast Isn’t the Funnel04:00 – Daniel Priestley’s Market Analogy05:30 – The 7-11-4 Rule for Trust06:24 – Don’t Propose on the First Date (StoryBrand)07:50 – Awareness and Alignment, Not the Sale08:19 – Shift 2: Build Episodes Backwards09:47 – Examples: Apple, Disney, and Experience Design11:15 – The Value Arc: Hook, Story, Value, CTA12:22 – Shift 3: Fix the Follow-Through13:43 – Reducing Confusion in Episode Descriptions15:08 – Primary & Secondary CTAs16:41 – You Are the Guide—Not the Hero17:14 – Why Clear Paths Win Over Loud Ones18:42 – Are You Creating a Dead-Simple Next Step?20:05 – Final Call to Action & Facebook Group Invite ⸻ Ready to Grow a Podcast That Actually Moves Your Business Forward?Join a free community of podcasters who are focused on clarity, growth, and building shows that convert. This is where the strategy lives, and where I show up every week to help you keep moving. Join the Podcast Builders Facebook Group: https://www.facebook.com/groups/thepodcastersjourney ⸻ Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Audio-Only Podcast Feed: https://bit.ly/3XGRmteLeave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

Episode Summary:Is your podcast just adding to the noise—or is it actually helping your business grow?In Episode 028 of The Podcaster’s Journey, I’m breaking down how I restructured my show after 25 episodes of shouting into the void. No leads, no momentum—just more content. Sound familiar?I’ll walk you through 3 key shifts that turned my podcast from a content machine into a lead-generating asset:1. Understanding your podcast isn’t the entire funnel—it’s the handshake.2. Starting with the end in mind—build episodes backwards from the goal.3. Fixing the follow-through—making it dead simple for listeners to take the next step.We’ll talk about Daniel Priestley’s “Oversubscribed,” Google’s 7-11-4 Rule, and Donald Miller’s StoryBrand framework—all filtered through the lens of a real-time podcast host trying to make it work.If you’re ready to stop shouting and start connecting, this episode is your blueprint.⸻Key Points & Highlights– Your podcast isn’t the funnel—it’s the handshake– The 7-11-4 rule: why one platform isn’t enough to build trust– How to build episodes backwards from the goal– Why clarity in your CTA is more important than options– The mindset shift from being the hero to becoming the guide⸻Notable Quotes“Your podcast isn’t the funnel—it’s the handshake.”“Don’t ask someone to marry you on the first date… and don’t do it with your podcast either.”“Fix the follow-through. Make it dead stupid simple.”“Podcasting isn’t about just showing up—it’s about guiding your listener on a journey.”“Your listener is the hero. You’re the guide.”⸻Episode Timestamps00:00 – Intro: Finishing Season 1 & Feeling the Noise01:30 – The Heart of Season 2: Connection Over Content02:07 – Shift 1: Your Podcast Isn’t the Funnel04:00 – Daniel Priestley’s Market Analogy05:30 – The 7-11-4 Rule for Trust06:24 – Don’t Propose on the First Date (StoryBrand)07:50 – Awareness and Alignment, Not the Sale08:19 – Shift 2: Build Episodes Backwards09:47 – Examples: Apple, Disney, and Experience Design11:15 – The Value Arc: Hook, Story, Value, CTA12:22 – Shift 3: Fix the Follow-Through13:43 – Reducing Confusion in Episode Descriptions15:08 – Primary & Secondary CTAs16:41 – You Are the Guide—Not the Hero17:14 – Why Clear Paths Win Over Loud Ones18:42 – Are You Creating a Dead-Simple Next Step?20:05 – Final Call to Action & Facebook Group Invite⸻ Ready to Grow a Podcast That Actually Moves Your Business Forward?Join a free community of podcasters who are focused on clarity, growth, and building shows that convert. This is where the strategy lives, and where I show up every week to help you keep moving. Join the Podcast Builders Facebook Group: https://www.facebook.com/groups/thepodcastersjourney⸻Optional Links & Resources:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Audio-Only Podcast Feed: https://bit.ly/3XGRmteLeave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey

E. 028 - Turning Listeners Into Leads: The 3 Fixes Most Podcasters Miss

Episode Summary In this episode of The Podcaster’s Journey, Kaleb opens up about being in the messy middle of his podcasting journey—no longer a beginner, but not quite “there” yet. He introduces the Next 10 Framework, a 3-step approach to start monetizing your podcast—even with a small audience. Kaleb walks through practical, real-world advice on choosing between high-ticket and low-ticket offers, creating products your audience actually needs, and reverse-engineering your ideal lifestyle through podcasting. Whether you’re a creative, coach, or entrepreneur using your podcast as a tool to grow your business, this episode will help you find clarity and momentum. Key Points & Highlights– Entrepreneurship is like swimming between two islands– Why audience size is overrated for monetization– High-ticket vs. low-ticket: Which fits your life?– How Kaleb’s Notion template is shaping his workflow– The 3-step Next 10 Framework to monetize your podcast Notable Quotes “You don’t need thousands of listeners to make money. You just need the right offer.” “Serve the people you love serving—and build from there.” “Don’t worry about making a million. Make something great for the next 10 people.” --------------- Episode Timestamps:00:00 - The Island Metaphor for Entrepreneurs01:00 - Why This Episode Matters If You’re in the Middle02:59 - Point #1: The Myth of Audience Size05:20 - How Engagement Beats Download Counts06:17 - Point #2: High Ticket vs. Low Ticket09:38 - Monetization that Aligns with Your Lifestyle12:02 - Point #3: The Next 10 Framework17:46 - Recap: 3 Steps to Monetize Effectively18:44 - Invitation to Connect & Feedback Request ------------- Join Our Newsletter:https://bit.ly/tpjnewslettersignup Want to stay accountable? Join my free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney ️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep Connect with Me:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Podcast Video Version: https://youtu.be/FmzZNFFGUh4 Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

Episode SummaryIn this episode of The Podcaster’s Journey, Kaleb opens up about being in the messy middle of his podcasting journey—no longer a beginner, but not quite “there” yet. He introduces the Next 10 Framework, a 3-step approach to start monetizing your podcast—even with a small audience.Kaleb walks through practical, real-world advice on choosing between high-ticket and low-ticket offers, creating products your audience actually needs, and reverse-engineering your ideal lifestyle through podcasting. Whether you’re a creative, coach, or entrepreneur using your podcast as a tool to grow your business, this episode will help you find clarity and momentum.Key Points & Highlights– Entrepreneurship is like swimming between two islands– Why audience size is overrated for monetization– High-ticket vs. low-ticket: Which fits your life?– How Kaleb’s Notion template is shaping his workflow– The 3-step Next 10 Framework to monetize your podcastNotable Quotes“You don’t need thousands of listeners to make money. You just need the right offer.”“Serve the people you love serving—and build from there.”“Don’t worry about making a million. Make something great for the next 10 people.”---------------Episode Timestamps:00:00 - The Island Metaphor for Entrepreneurs01:00 - Why This Episode Matters If You’re in the Middle02:59 - Point #1: The Myth of Audience Size05:20 - How Engagement Beats Download Counts06:17 - Point #2: High Ticket vs. Low Ticket09:38 - Monetization that Aligns with Your Lifestyle12:02 - Point #3: The Next 10 Framework17:46 - Recap: 3 Steps to Monetize Effectively18:44 - Invitation to Connect & Feedback Request-------------Join Our Newsletter:https://bit.ly/tpjnewslettersignup Want to stay accountable? Join my free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep Connect with Me:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Podcast Video Version: https://youtu.be/FmzZNFFGUh4Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

E. 027 - The Next 10 Framework: Monetize Without a Big Audience

In this episode, I’m reflecting on the first 25 episodes of my podcast and making a crucial shift: treating my podcast like a business. Over the next 90 days, I’ll document everything—growth strategies, revenue tracking, and workflow optimization—so you can follow along and transform your podcast into a business asset, too. • Why I decided something needed to change after 25 episodes • The 90-day challenge: treating my podcast as a real business • The three pillars: audience growth, workflow efficiency, and monetization • Why most podcasters struggle with monetization and marketing • The four-phase framework we’ll be using for Season 2 • What you can do this week to start treating your podcast like a business If you’re a podcaster or creative entrepreneur looking to turn your show into a business, this season is for you. --------------- Episode Timestamps:00:00:00 - Introduction & Celebrating 25 Episodes00:02:00 - Why Something Has to Change in Season 200:04:00 - The 90-Day Challenge: Treating My Podcast Like a Business Asset00:06:00 - The Three Key Objectives: Audience Growth, Workflow Efficiency, and Monetization00:08:30 - Why Most Podcasters Struggle to Make Money & Common Pitfalls00:11:00 - The Importance of Having a Marketing Plan (And Why Podcasters Fail Without One)00:13:30 - Why Lead Generation Matters More Than You Think00:15:30 - The Four-Phase Framework for Transforming My Podcast Into a Business00:17:30 - My Approach to Treating a Podcast Like a Business & Tracking ROI00:18:30 - Final Thoughts & Call to Action ------------- Join My Newsletter:https://bit.ly/tpjnewslettersignup Want to stay accountable? Join our free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney ️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep Connect with Me:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Podcast Video Version: https://youtu.be/lgTLgPkLabU Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

In this episode, I’m reflecting on the first 25 episodes of my podcast and making a crucial shift: treating my podcast like a business. Over the next 90 days, I’ll document everything—growth strategies, revenue tracking, and workflow optimization—so you can follow along and transform your podcast into a business asset, too. • Why I decided something needed to change after 25 episodes • The 90-day challenge: treating my podcast as a real business • The three pillars: audience growth, workflow efficiency, and monetization • Why most podcasters struggle with monetization and marketing • The four-phase framework we’ll be using for Season 2 • What you can do this week to start treating your podcast like a businessIf you’re a podcaster or creative entrepreneur looking to turn your show into a business, this season is for you.---------------Episode Timestamps:00:00:00 - Introduction & Celebrating 25 Episodes00:02:00 - Why Something Has to Change in Season 200:04:00 - The 90-Day Challenge: Treating My Podcast Like a Business Asset00:06:00 - The Three Key Objectives: Audience Growth, Workflow Efficiency, and Monetization00:08:30 - Why Most Podcasters Struggle to Make Money & Common Pitfalls00:11:00 - The Importance of Having a Marketing Plan (And Why Podcasters Fail Without One)00:13:30 - Why Lead Generation Matters More Than You Think00:15:30 - The Four-Phase Framework for Transforming My Podcast Into a Business00:17:30 - My Approach to Treating a Podcast Like a Business & Tracking ROI00:18:30 - Final Thoughts & Call to Action-------------Join My Newsletter:https://bit.ly/tpjnewslettersignup Want to stay accountable? Join our free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep Connect with Me:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Podcast Video Version: https://youtu.be/lgTLgPkLabULeave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

E. 026 - The 90-Day Challenge: Transforming My Podcast Into a Business Asset

Welcome to Season 2 of The Podcaster’s Journey — and let me be real with you, this is a total reset. After 25 episodes, I realized I needed to pause and rethink how to make Podcast Builders a real, income-generating business — without burning out in the process. In this new season, I’m taking on a 90-day challenge to figure out how to build a sustainable podcasting business that actually works. Think of it like a version of “75 Hard,” but for podcasting — focused on creating high-value content, building a system that lasts, and learning how to grow without overwhelming myself. I’m committing to showing up for 90 days — and honestly, if I’m not where I want to be by then, I’ll rinse and repeat until I get there. This isn’t about overnight success. It’s about building something real and lasting. If you’re a podcaster (or want to be) and you’re tired of feeling stuck or alone in the process, join me for this journey. New episodes drop every Tuesday. Let’s figure this out — together. Welcome to Season 2 of The Podcaster’s Journey — and let me be real with you, this is a total mindset, reset. After 25 episodes, I realized I needed to pause and rethink how to make Podcast Builders a real, income-generating business, without burning out in the process. In this new season, I’m taking on a 90-day challenge to figure out how to build a sustainable podcasting business that actually works. Think of it like a version of “75 Hard,” but for podcasting, focused on creating high-value content, building a system that lasts, and learning how to grow without overwhelming myself. I’m committing to showing up for 90 days, and honestly, if I’m not where I want to be by then, I’ll rinse and repeat until I get there. This isn’t about overnight success. It’s about building something real and lasting. If you’re a podcaster (or want to be) and you’re tired of feeling stuck or alone in the process, join me for this journey. New episodes drop every Tuesday. Let’s figure this out — together. ------------- Join The Newsletter:https://bit.ly/tpjnewslettersignup Want to stay accountable? Join my free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney ️ If you're here for the journey, let me know in the comments. Let’s stay focused, stay strategic, and keep moving the needle forward together. Connect with Me:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Podcast Audio Version: https://bit.ly/3XGRmte Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

Welcome to Season 2 of The Podcaster’s Journey — and let me be real with you, this is a total reset. After 25 episodes, I realized I needed to pause and rethink how to make Podcast Builders a real, income-generating business — without burning out in the process.In this new season, I’m taking on a 90-day challenge to figure out how to build a sustainable podcasting business that actually works. Think of it like a version of “75 Hard,” but for podcasting — focused on creating high-value content, building a system that lasts, and learning how to grow without overwhelming myself.I’m committing to showing up for 90 days — and honestly, if I’m not where I want to be by then, I’ll rinse and repeat until I get there. This isn’t about overnight success. It’s about building something real and lasting.If you’re a podcaster (or want to be) and you’re tired of feeling stuck or alone in the process, join me for this journey. New episodes drop every Tuesday.Let’s figure this out — together.Welcome to Season 2 of The Podcaster’s Journey — and let me be real with you, this is a total mindset, reset. After 25 episodes, I realized I needed to pause and rethink how to make Podcast Builders a real, income-generating business, without burning out in the process.In this new season, I’m taking on a 90-day challenge to figure out how to build a sustainable podcasting business that actually works. Think of it like a version of “75 Hard,” but for podcasting, focused on creating high-value content, building a system that lasts, and learning how to grow without overwhelming myself.I’m committing to showing up for 90 days, and honestly, if I’m not where I want to be by then, I’ll rinse and repeat until I get there. This isn’t about overnight success. It’s about building something real and lasting.If you’re a podcaster (or want to be) and you’re tired of feeling stuck or alone in the process, join me for this journey. New episodes drop every Tuesday.Let’s figure this out — together.-------------Join The Newsletter:https://bit.ly/tpjnewslettersignup Want to stay accountable? Join my free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney️ If you're here for the journey, let me know in the comments. Let’s stay focused, stay strategic, and keep moving the needle forward together.Connect with Me:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Podcast Audio Version: https://bit.ly/3XGRmteLeave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

Season 2 Trailer: Why I’m Rebuilding Podcast Builders (and Taking You With Me)

If you’re feeling stuck and wondering why your hard work isn’t getting the results you want, I have a theory: You’re working too hard on your dream—but on the wrong things. A few years ago, I went all in on my music career. I shut down my teaching studio, poured everything into songwriting and production, and worked harder than ever. And after two years? I was burnt out. I had no love left for the thing I once cared about most. That experience taught me a hard truth: effort alone isn’t enough. This episode is all about breaking free from busy work and focusing on the 20% of tasks that actually move the needle. We’ll talk about: The Pareto Principle and how to use it to your advantage Why we default to busy work (and how to stop) The Jenga effect—how to focus on the right foundational pieces A simple action plan to eliminate distractions and make real progress Your challenge: Take 15 minutes today to list everything you’re working on. Circle what actually moves your podcast forward. Cut (or delegate) the rest. --------------- Episode Timestamps:00:00 – Are You Working Too Hard? Why effort alone isn’t the answer00:32 – The story of shutting down my teaching studio to chase my music dream01:56 – When hard work leads to burnout: Losing joy for what I loved most02:24 – The Pareto Principle: Why 20% of your work drives 80% of results03:17 – The trap of busy work—how I wasted time instead of making real progress05:08 – Why we default to low-impact tasks (and how to shift focus)06:20 – The Jenga Effect: How to identify the foundational work that changes everything07:47 – Signs you’re stuck in busy work (and what to do instead)09:09 – The danger of perfectionism—stop researching & start executing10:24 – Losing focus: How jumping between tasks slows progress11:07 – The 20% That Actually Matters for creative podcasters12:28 – High-impact tasks: What successful creators focus on13:57 – The Laser vs. Floodlight approach to focus and productivity14:55 – Your Action Plan: A 4-step system to identify & prioritize your most valuable work17:46 – How to gamify productivity & stay accountable18:42 – Systems for efficiency: Time blocking, batch recording, and automation20:36 – Your Challenge: Take 15 minutes to audit your time & eliminate distractions21:36 – Final thoughts: More effort isn’t the answer—more focus is ------------- Join Our Newsletter:https://bit.ly/tpjnewslettersignup Want to stay accountable? Join our free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney ️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep Connect with Me:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Podcast Audio Version: https://bit.ly/3XGRmte Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

If you’re feeling stuck and wondering why your hard work isn’t getting the results you want, I have a theory: You’re working too hard on your dream—but on the wrong things.A few years ago, I went all in on my music career. I shut down my teaching studio, poured everything into songwriting and production, and worked harder than ever. And after two years? I was burnt out. I had no love left for the thing I once cared about most.That experience taught me a hard truth: effort alone isn’t enough.This episode is all about breaking free from busy work and focusing on the 20% of tasks that actually move the needle. We’ll talk about: The Pareto Principle and how to use it to your advantage Why we default to busy work (and how to stop) The Jenga effect—how to focus on the right foundational pieces A simple action plan to eliminate distractions and make real progress Your challenge: Take 15 minutes today to list everything you’re working on. Circle what actually moves your podcast forward. Cut (or delegate) the rest.---------------Episode Timestamps:00:00 – Are You Working Too Hard? Why effort alone isn’t the answer00:32 – The story of shutting down my teaching studio to chase my music dream01:56 – When hard work leads to burnout: Losing joy for what I loved most02:24 – The Pareto Principle: Why 20% of your work drives 80% of results03:17 – The trap of busy work—how I wasted time instead of making real progress05:08 – Why we default to low-impact tasks (and how to shift focus)06:20 – The Jenga Effect: How to identify the foundational work that changes everything07:47 – Signs you’re stuck in busy work (and what to do instead)09:09 – The danger of perfectionism—stop researching & start executing10:24 – Losing focus: How jumping between tasks slows progress11:07 – The 20% That Actually Matters for creative podcasters12:28 – High-impact tasks: What successful creators focus on13:57 – The Laser vs. Floodlight approach to focus and productivity14:55 – Your Action Plan: A 4-step system to identify & prioritize your most valuable work17:46 – How to gamify productivity & stay accountable18:42 – Systems for efficiency: Time blocking, batch recording, and automation20:36 – Your Challenge: Take 15 minutes to audit your time & eliminate distractions21:36 – Final thoughts: More effort isn’t the answer—more focus is-------------Join Our Newsletter:https://bit.ly/tpjnewslettersignup Want to stay accountable? Join our free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep Connect with Me:Website: https://www.podcastbuilders.co/Instagram: https://www.instagram.com/kaleb.stock/LinkedIn: https://www.linkedin.com/in/kalebstock/Podcast Audio Version: https://bit.ly/3XGRmteLeave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

E. 025 - You’re Working Too Hard on Your Dream (And It’s Holding You Back)

Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return. If you’ve ever asked yourself: “Is this even worth it?” “Why isn’t my audience growing?” “How do I actually make money from my podcast?” You’re in the right place. I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out. The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business. Season 2: The 90-Day Podcast Business Growth ChallengeFor the next 90 days, I’m going all in— Tracking every download, every lead, every dollar Building offers & fixing my workflow in real time Documenting what actually works (and what doesn’t) No fluff. No theory. Just real results—or real lessons. If you want to see what actually works, follow along.New episodes every Tuesday. Ready to build a podcast that fuels your business? Let’s go.

Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.If you’ve ever asked yourself: “Is this even worth it?” “Why isn’t my audience growing?” “How do I actually make money from my podcast?”You’re in the right place.I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out. The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business. Season 2: The 90-Day Podcast Business Growth ChallengeFor the next 90 days, I’m going all in— Tracking every download, every lead, every dollar Building offers & fixing my workflow in real time Documenting what actually works (and what doesn’t)No fluff. No theory. Just real results—or real lessons. If you want to see what actually works, follow along.New episodes every Tuesday. Ready to build a podcast that fuels your business? Let’s go.