The Creation Culture
The paradigms of marketing are continually changing. And more so now than ever. The mantle of creation doesn't just rest with companies anymore. Consu...
The Great Indian BrandWagon
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About
Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India? Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse. This is an HT Smartcast Original.
Trends by Twitter: Understanding consumer shifts through tweets
The story of the 'changing India' has been told many times over. Diverse, fragmented, and chaotic as it may seem, India and its people have navigated ...
The Smartphone Revolution
Just like the automobile became a cultural artefact in the beginning of the twentieth century, leading to a social and cultural revolution across the ...
The Perfectly Imperfect Mom
Today's moms are calm, composed and collected. They have their emotions in check..or atleast on Instagram! From being the drill sergeant or helicopter...
Turning Silver to Gold
India is ageing. And that isn't a bad thing at all. It's a golden opportunity, waiting to be unfolded. With the population of senior citizens touching...
Indianism: The Emergence of a New Narrative
While patriotism and nationalistic narratives have dominated the marketing world for decades now, there is a new & alternative discourse emerging. One...
The (Un)filtered Beauty Trend
From perfection to realness. The beauty industry in India is undergoing an interesting shift. As women become more woke, brands have to follow the cue...
Reverse Luxury: Decoding the Emerging Code
Not owning stuff is the new 'owning stuff'! Sounds strange and ironic, right? From scarcity to abundance and now to conscious consumerism, branding in...
The Complete Man in Crisis
Whether it be the very recent 'Stop the Beauty Test' by Dove or the #likeagirl campaign by Whisper, advertiser have evidently developed a universal pl...
1: Woh India-Wali Pulse | Branding in India | An Introduction
This episode is a true time capsule dug up with a lot of thought & care by Rutu for you to revisit old ads from your childhood, touch associated memor...