Episode 35: The Database: The New Work-Life-Media Balance
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, incl...
The Database, a Nielsen podcast
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In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.
Episode 34: A Conversation with Women in Technology
In this special episode, recorded during CES 2020, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Age...
Episode 33: The Database: How Mixed Realities Will Enhance the Video Game Landscape
This special episode of the Database podcast, recorded during CES 2020, features Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen com...
Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Dat...
Episode 31: The Database: How Addressable Advertising is Personalizing the TV Experience
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches ...
Episode 30: Who’s Buying Your Brand and How to Grow It
This episode is a second exploration of an age-old question within the advertising industry: Is it better to target brand buyers or non-brand buyers. ...
Episode 29: How Human Trends Are Driving Growth for U.S. Pet Food
In this episode, we explore why consumers are increasingly focused on the quality of their pets food; what claims and attributes they’re searching for...
Episode 28: What’s on Tap for the Alcoholic Beverage Industry?
Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shapin...
Episode 27: How Digital is Evolving Video Content
This episode focuses on how digital video is helping shape the content landscape. Our conversation with Kevin Rini, SVP Product Leadership within Niel...
Episode 26: Innovating for Today's Omnichannel Shoppers
This episode, which is the second of a two-part look at the path to purchase, includes two segments: first, a discussion with Jenny Frazier, global co...