How the KC Sports Network is building a regional media empire
My newsletter: https://simonowens.substack.com/ The last few years have been pretty good to the Kansas City Chiefs, what with its multiple Super Bow...
The Business of Content
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The podcast about how publishers create, distribute, and monetize digital content.
How Lon Seidman used his tech YouTube channel to build a huge affiliate business
My newsletter: https://simonowens.substack.com/ Lon Seidman doesn’t operate the largest gadget YouTube channel in the world, but he doesn’t need to ...
How to market a book in the age of Tiktok
My newsletter: https://simonowens.substack.com/ Book publicity is a mixed bag these days. On the one hand, it’s never been easier for an author to f...
How Alts.co monetizes its massive newsletter with an investor membership platform
My newsletter: https://simonowens.substack.com/ When people sign up for the Alts.co newsletter, they’re looking to read its deep dives into alternat...
How Eric Siu leveraged his hugely popular podcasts to grow his ad agency
My newsletter: https://simonowens.substack.com/ Eric Siu has a pretty massive audience; his YouTube channel boasts 161,000 subscribers and his two p...
How Keith Pepper turned an Atlanta newspaper chain into a digital-first media company
My newsletter: https://simonowens.substack.com/ When Keith Pepper bought a chain of print newspapers back in 2020, he received an email from a colum...
How Block Club Chicago reached 20,000 paying subscribers
My newsletter: https://simonowens.substack.com/ Layoffs in the local news sector are, sadly, a regular occurrence, but the founders of Block Club Ch...
How State House News charges $4,000 for access to its journalism
My newsletter: https://simonowens.substack.com/ For much of its 130-year existence, State House News operated as a standard newswire service. Its jo...
How Stacker distributes sponsored content to thousands of publishers
My newsletter: https://simonowens.substack.com/ Most people are familiar with newswires like the Associated Press and Reuters, but a much newer upst...
How Mignon Fogarty launched a massively successful series of online courses
My Substack: https://simonowens.substack.com/ Mignon Fogarty isn’t just one of the world’s most popular podcasters, she’s also an incredibly innovat...