Why your Web3 narrative is freezing: The attention liquidity metric
Web3 founders often treat public attention like random weather. They rely on bought hype spikes and influencer blasts. Attention liquidity is actua...
The BlockPR - On Record
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About
Most founders think PR means getting their name in a headline. It doesn't.
The ones who raise capital, attract partners, and close enterprise deals know something different. They know that the right media placement, in the right outlet, at the right moment, signals something money can't buy directly - credibility.
The BlockPR - On Record is a podcast for founders, CMOs, and marketing directors in Web3, fintech, and tech who want to understand how institutional trust actually gets built. Not theory. Real cases, real placements, real outcomes.
Each episode breaks down the gap between PR that fills an inbox and PR that moves a deal forward.
If you're serious about capital narrative, Tier-1 media strategy, and building a brand that investors and partners take seriously, this is the show.
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A Web3 project with 50,000 Discord members and zero on-chain retention operates an empty restaurant. The crowd outside looks impressive, but nobody...
We Have No Competitors (And Other Things That Kill Deals)
Investors aren't reading your deck the way you think they are. They're running it through a filter, and most founders fail in the first thirty seco...
PR Before You're Famous: A Founder's Real Starting Point
Most founders treat PR like a lottery ticket. You buy one, hope it hits, and move on when it doesn't. That's why most early-stage PR fails. In this...