Sharmadean Reid was a talented design student who loved technology - and getting her nails done. Now she’s one of the UK’s most successful entrepreneurs. What decisions took her from founding the smash hit brand WAH Nails at the age of 24 (clients included Serena Williams and Margot Robbie), to becoming the first black woman in the country to raise more than £1 million in venture capital? She tells us about her journey from art school into business, tech innovation and then towards her vision of gender equity - one she’s very willing to admit hasn’t been easy. In our second episode, hear about the extraordinary ‘art of deciding’ that has been at the heart of it.  One of Sharmadean’s recent decisions was to write a book, New Methods for Women: A Manifesto for Independence – 49 essays drawing on her own experience to help women do better in business … and in life. Find out more about that here - https://amzn.eu/d/aj8AbHX  Discover more about Bruce Whitfield here - https://www.brucewhitfield.com/ The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/Series Producer: Jayne MorganMusic: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ssArtwork: Adam Richardson - https://www.podcastcoverart.co.uk/Audio engineer: Mark Pittam Hosted on Acast. See acast.com/privacy for more information.

The Art of Deciding

Sharmadean Reid

Some sources say a Jack Reacher book is sold every nine seconds, some say twenty. Either way, Lee Child is one of the most commercially successful authors ever. But he never intended to be a writer! What decisions led to his incredible achievements? In the first episode of The Art of Deciding, discover how Lee made the risky decision to solve a redundancy crisis by writing a best-seller. Find out what was behind the choices that brought to life one of the most popular action heroes of all time. Then, despite millions of adoring fans, learn how he nearly decided to kill Reacher off (“he was going to bleed to death on a filthy motel bathroom floor”) and what he chose to do instead. A brand-new Jack Reacher – In Too Deep – is out now. Find out more here - https://amzn.eu/d/9kIQFvGDiscover more about Bruce Whitfield here - https://www.brucewhitfield.com/ The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/Series Producer: Jayne MorganMusic: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ss Artwork: Adam Richardson - https://www.podcastcoverart.co.uk/Audio engineer: Mark Pittam Hosted on Acast. See acast.com/privacy for more information.

Lee Child

The internet says we make more than 35 000 decisions every day - from whether to have toast or porridge for breakfast to when to change job. These decisions shape our lives but how much do we know about the process of ‘deciding’? And how do we do it successfully? In The Art of Deciding, award-winning journalist Bruce Whitfield asks people who make big decisions for a living to reveal a little of how they do it. What have been their most crucial decisions, do they focus on gut instinct or data, how do they cope if the realise they've gone for the wrong option? The series brings together some of the best insight from people whose decisions have had far-reaching consequences, so that we can perfect our own ‘art of deciding’. Find out more about Bruce Whitfield at https://www.brucewhitfield.com/The Art of Deciding is produced by Podcart https://www.podcart.co.uk/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to The Art of Deciding

The internet tells us we make 35 000 decisions every day. To increase our chances of making the right ones, The Art of Deciding asks people who make big decisions to reveal a little of how they do it. Hosted on Acast. See acast.com/privacy for more information.

About

Sharmadean Reid

Lee Child

Welcome to The Art of Deciding