A New Social Order
The way we currently interact on social platforms is evolving to favor private before public interaction. To stay relevant within social, marketers wi...
Ten Digital Trends for 2020
Share:
Listens: 90
About
As digital grows ever more present and influential in American life, scrutiny over its impact on our attitudes, actions, relationships, and culture will be higher than ever. Strategies born in the first era of digital need to adapt to this new reality where, amid the change, brands have rich opportunities for experimentation and even deeper impact. Dive deeper with The Richards Group’s Ten Digital Trends for 2020 – and beyond. Go to richards.com/trends to read all the Ten Digital Trends for 2020. Have a question or would like to debate a particular trend? Please feel free to reach out to us
Unpacking the Black Box: Google and Facebook’s Move Toward Automation
Over the past few years, Facebook and Google have introduced bidding automation to help advertisers reach their target audience while maximizing effic...
Collab Fatigue Is Coming – Here’s What to Do About It
As we see the rise of influencer marketing now hit its peak with oversaturation, it can be argued that brand collaborations are headed for the same fa...
Deepfakes: The Good, the Bad, and the Murky
Dive in to one of the most relevant techniques combining deep learning (artificial intelligence) and special effects. If you haven’t heard about deepf...
Blurring Lines: Content and Commerce Converge
In 2020 brands’ creativity in the digital realm will be on full display, with e-commerce playing its biggest role yet. Consumers are well acquainted w...
The Anti-Aesthetic
Every cultural phenomenon that rises to define a generation seems to be followed by an underlying youth counterculture that challenges the social norm...
Tiptoeing Through the Political Tidal Wave
It’s been almost four years since the 2016 election, and we are gearing up for another 365 days of polls, pundits, and politics. We are all going to w...
Standing Out in the Age of Multimedia Tsundoku
Tsundoku is a Japanese term that means the piling of unread books. Today, your pile of books may be only a couple of titles deep, but your “pile” of c...
Sound Test: Why Podcasts Are Ripe for Experimentation
Podcasts have never been more popular, and the barriers to entry for brands to enter the space have never been lower. It’s time that brands start seei...
The Marketplace Abhors a Vacuum
Why have so many corporations gone all-in on social issues, causes, and that squishiest of words: purpose? In America, the responsibility for moral le...