The marketing landscape has changed. Information and communication are bombarding us 24/7. It’s difficult to understand exactly what we should be doing, and easy to switch to the next shiny penny when results aren’t instant. Combine this with the fact that our potential customers are getting jaded and cynical…it’s not surprising that marketing seems more overwhelming than ever. That’s why I created the Story Led Marketing podcast. I’m Sarah Archer, entrepreneur, coach, comedian, speaker, writer and host of The Speaking Club podcast. In this show, I’ll be sharing the tools and techniques I’ve discovered that helped me create a new way to do marketing. Story Led Marketing blends the relevant concepts from the gurus of the past, with storytelling, humour and a simple marketing system that reflects the need to lead with more value and connection to reach even the most skeptical consumer of today. Whether you’re just starting out as an entrepreneur, or you’ve had a business for a while, if you want to consistently create a pipeline of ideal customers through your marketing, then you’re in the right place.