This podcast isn't just about Sports business. It's about the Business of Sport and everything that comes with it. I'll take you through Life-lessons learnt from sport as well as valuable insights from life that can be used in a sports context. Welcome to Sports Biz with Sid, a Bite-sized focused sports podcast hosted by Sarthak Sidharth, a former professional tennis player turned sports-tech entrepreneur where he talks about all things sports business, marketing, branding, strategy and athlete development.