Social Media Trends in 2023

Social media has become an integral part of our lives, shaping the way we communicate, share information, and interact with the world. In 2023, the landscape of social media continues to evolve, with new trends emerging that are changing the way users and businesses engage on these platforms. Here are some of the key trends to watch out for in 2023.

Global User Base

In 2023, an estimated 4.9 billion people use social media across the world1. The number of social media users worldwide has swelled to a record 4.9 billion people globally. What’s more, this number is expected to jump to approximately 5.85 billion users by 20271. These aren’t users tied to a single platform, either: The average user now spreads their digital footprint across a staggering six to seven platforms every month—highlighting the need for a multi-platform approach to social media marketing1.

Market Value

The social media app market in 2022 was valued at $49.09 billion1. This number isn’t expected to stay stagnant, though, with forecasts predicting a compound annual growth rate (CAGR) of 26.2% from 2023 to 20301. The driving force? The increasing global adoption of 5G technology.

Most Used Platforms

The most used social media platform in the world is Facebook, with 2.9 million monthly active users across the world1. Facebook’s reign continues into 2023, but it doesn’t stand aloneYouTube is hot on its heels, clocking in with 2.5 million monthly active users.

Fastest Growing Platforms

The fastest-growing social media platforms in 2023 include BeReal, Twitch, LinkedIn, and TikTok. BeReal, in particular, has seen a 313% growth in usage from consumers. However, Reddit, Pinterest, and YouTube saw a decline in usage.

Future Trends

Social media platforms will need to continuously evolve to meet the demands of this blistering rate of growth, which means marketers will need to adapt and evolve their strategies to keep up. To harness the increasing power of social, marketing strategies will need to leverage these platforms effectively to engage with audiences.

In conclusion, the landscape of social media is ever-changing, with new platforms and trends emerging regularly. As we move further into 2023, it will be interesting to see how these trends continue to evolve and shape the way we interact online.