Social marketing is really a series of micro moments, and there's a lot to it. Small businesses can find this especially challenging, as they may fee...

It’s been a wild ride….where has social taken us, and where are we headed in 2020? I had the opportunity to talk with Michalis Michael of DigitalMR, ...

We talk about brand building for companies and on a personal level as adults, but what about kids? Is it too early to start building your brand as a ...

Did you know that cats prefer Apple products, while dogs tend to be more sporty, preferring Adidas?  As marketers are moving away from vanity metrics...

The more we can clap for each other, the better the world will be… That is the premise behind Videosocials, a program that launched earlier this year...

Launching a new initiative takes a lot of work, and social media marketing can be extremely useful for increasing visibility, engagement, and buy in ...

In the second part of this two part series, Jimmy Matorin talks about psychographic profiling - what it is, how it's currently being used, and ways t...

Consumer targeting & profiling is nothing new, but has taken on a new meaning with the volume of data thanks to social media. Is it too much? Is it b...

In this episode, Logan Allec, founder of Money Done Right, shares his story about building his brand and how social marketing helped him grow his com...

Sure, you’ve heard the term and probably considered using it as a part of your own marketing strategy, but there’s also a lot of misperceptions out t...