Come and try our delicious tastes of copy, messaging, marketing, branding, business bravery, and random musical theatre singalongs. Jay Crisp Crow, Copywriting Queen, teams up with her best word-nerdy buddies to bring you crisp ideas, fresh delivery, tantalising tips and tricks, and possibly also get raucously sidetracked. Not just business. More than marketing. It’s all deliciously dished up here, on So Crisp. Yum!
So Facebook has a bit of a marketing conundrum.It’d like sex not to exist.It seems racism and sexism are fine, cyber-bullying, not so much a problem.B...
I was teaching a class on Brand Voice at a conference and Jenny De Lacy was in the audience, she’d already done her bit - a De Lacy classic on confide...
Hold on to your hats, good people, I’m here to preach some home truths from a copywriting perspective. Despite what you have grown up being told, I do...
Kick ass businessing and maintaining of an actual life. That’s what my guest today promises the women who work with her.It’s a big promise.Because bus...
You may have seen her dancing on the Instagram.Or making green smoothies. Or working with her husband. Or grooving with her kiddos.In fact, you may BE...
In 2018, the UN women organisation wrote a list of facts and figures about economic empowerment. In it they stated, “women’s economic empowerment is c...
Imagine facing all the fears you currently have when starting a business, or running a growing one. The chutzpah it takes to go out on your own, have ...
I was going to talk to you in this episode about websites, how cool they are but how you don’t really need one just to start, especially as a freshly ...
Neha Awasthi put her hand up, I thought to ask a question, towards the end of a presentation I was giving about brand voice and taking up space at the...
Some of you have heard me say this before.Copywriting is part creative, and part science. And here’s where someone who has never formally studied the ...