Smart protein, popularly termed alternative protein, is a rapidly growing sector,

focussing on novel foods as a viable alternative to animal derived protein in a cost

effective, resource effective and nutritious manner. These are alternatives to animal

derived from meat, eggs, diary, and seafood, focussing on delivering same sensory

experiences to the consumer so that the foods can be accessed like a simple switch

to “fiction food”. Smart proteins can be plant based, fermentation derived, insect based

or cell cultivated.

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