Your intellectual property is meant to be protected. If you don't protect a valuable brand, it could be stolen away from you. Trademark attorney Angel...
Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying c...
Stop saying that you're the best when making a sales pitch. Stop saying that you're selling the best product, the best merchandise, or the best servic...
Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage att...
Marketing is undeniably the first step to finding more customers. However, with so many marketing strategies around, it becomes harder to find those t...
The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products ...
Customers come and go; yet it is always a must for businesses to not lose them as much as possible. When customers churn, you would expect a drop from...
Statistically, it is said that there will be 2.56 billion Gen Zs by 2020. 40 percent of that will come for the US alone. In the global scale, 37 perce...
It may come as a surprise, but most people don't know what their customers want. In one research experiment, 90% of the executives surveyed were shock...
A brand offers benefits not only to the organization to be able to sell to customers, but also a tremendous amount of value internally. To come up wit...