In today’s episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really ano...

Time and time again we see that people are uncomfortable with the ways companies are using third party data. The latest move representing the new wave...

Gartner’s prediction that personalization will be dead by 2025 was an attention grabbing headline Gartner Predicts 80% of Marketers Will Abandon Perso...

Google’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quali...

On this episode of SearchChat, SoloSegment’s CEO, Steve Zakur and I talk about personalization and the lessons we’ve learned from working with clients...

In this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more huma...

Steve and I spent time together recently at both a Red Sox game but more importantly, at MarTech East in Boston. The shift in conversation was wildly ...

There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customer...

As summer hits its hot, vacation-filled days the work world slows down for a minute. In these slower moments, there’s a chance to reflect on the speed...

Is martech marketing? Can you market without it? Do mature marketing organizations need to be including martech?  In a recent blog post we mentioned t...