Back in September 2025, OpenAI and the National Bureau of Economic Research shared the biggest study of ChatGPT users ever. It looked at 1.5 million conversations from 130,000 people! This podcast breaks it down for you. No jargon, no waffle... just the key takeaways. We talk about how ChatGPT has gone mainstream. While plenty of people still use it for work (writing, coding and so on) the majority of messages now are for personal use. We also explore the kinds of things people are using it for. Writing is still a big one, but there’s also things like multimedia work, asking questions, getting practical advice, solving technical problems, and even using it as a way to think out loud. The percentages will surprise you! The study also showed how usage varies by age, job and education. There’s a steady shift towards equal use between men and women. And more people are turning to ChatGPT for help and learning, not just to look things up. Find out how people ACTUALLY use ChatGPT in our this latest podcast from <a href="https://www.seoworks.co.uk/" rel="noopener noreferrer" target="_blank">The SEO Works</a>.

Back in September 2025, OpenAI and the National Bureau of Economic Research shared the biggest study of ChatGPT users ever. It looked at 1.5 million conversations from 130,000 people!This podcast breaks it down for you. No jargon, no waffle... just the key takeaways.We talk about how ChatGPT has gone mainstream. While plenty of people still use it for work (writing, coding and so on) the majority of messages now are for personal use.We also explore the kinds of things people are using it for. Writing is still a big one, but there’s also things like multimedia work, asking questions, getting practical advice, solving technical problems, and even using it as a way to think out loud. The percentages will surprise you!The study also showed how usage varies by age, job and education. There’s a steady shift towards equal use between men and women. And more people are turning to ChatGPT for help and learning, not just to look things up.Find out how people ACTUALLY use ChatGPT in our this latest podcast from The SEO Works.

Search Signals - The SEO Works Podcast

How do people ACTUALLY use ChatGPT?

Search Signals is a digital marketing podcast from The SEO Works, serving insight into what is really happening across digital marketing.  Each episode breaks down hot topics using solid data from trusted, reliable sources, so you get clarity without guesswork and insight without fluff.  Subscribe to Search Signals now and give your marketing decisions a better wingman than just gut instinct. All topics and data have been curated by The SEO Works and NotebookLM has helped create the audio.

Search Signals is a digital marketing podcast from The SEO Works, serving insight into what is really happening across digital marketing. Each episode breaks down hot topics using solid data from trusted, reliable sources, so you get clarity without guesswork and insight without fluff. Subscribe to Search Signals now and give your marketing decisions a better wingman than just gut instinct.All topics and data have been curated by The SEO Works and NotebookLM has helped create the audio.

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How do people ACTUALLY use ChatGPT?