The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
Can people tell how awesome you are from your website? Your social media profile? If not, why not? Social Media Sherpa Shaily Hakimian is here to help...
Your stories don't define you-- how you tell them will. That's the title of Sarah Elkins' podcast and book, and the driving philosophy behind her comm...
David Newman, owner of Do It Marketing, teaches you how to market effectively as a consultant-- something he struggled with himself. Stop commoditizin...
As a "recovering CPA", Michelle Tillis Lederman never imagined becoming an author and expert on human connections. But you can benefit from her journe...
Diane Helbig grew up with a father who was "everything good" about sales, and still never wanted to get into the field. In this episode, learn how she...
Most solo consultants make selling way harder than it has to be. If you'd like it to be easier, make sure you take advantage of your secret superpower...
Alan Weiss is a legend in the consulting world, author of dozens of books, including Million Dollar Consulting, Million Dollar Consulting Proposals, a...
Doug Brown started working when he was a young kid, and quickly learned the value of leverage, talking to customers and prospects, and building valuab...
Bob Burg, co-author of The Go-Giver, comes on Sales for Nerds to talk about how to do better by giving more, and the 5 laws from his book-- the laws o...
What have we learned from 2020? Too much and not enough. I have to bring politics into the podcast, I talk about the importance of talking (and listen...