480,000 Americans die every year from tobacco related illness. Over 6 million world wide. It's the leading cause of preventable death around the world. Vaping is at least 95% safer than smoking according to the Royal College of Physicians. We have the biggest opportunity we've ever had to reverse the devastating tolls of smoking. Government agencies are fighting this technology, but why? We're here to find out. And maybe have some fun while we're at it. Together, let's Rise & Vape.