Coming soon: Episode 5, To Break A Leg in the U.S. Market. The difference between success and failure in penetrating new markets is critical to any startup. Knowing your target market along with their way of doing business, local culture, and jargon, can improve dramatically the chances to succeed and not rely (only) on luck. An important interview with Ron Kimhi, who previously co-founded a PropTech startup and now he is empowering Israeli startups to grow globally.