Behind the scenes at Hearst UK; the PR team growing the most influential lifestyle media
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? In this episod...
PR Resolution podcast
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About
Stella Bayles, co-founder of CoverageBook, hosts a new podcast for people in Public Relations. Stella explores a hot topic in each episode and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is fun, informative and summarised in under 40 minutes, so you’re clued up as you hit the office.
Ethics & doing the right thing in PR
In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affa...
The truth about news site traffic
Understanding how people interact with news and media sites is essential in PR planning and measurement. It has been an on-going challenge in Public R...
Who are you talking to?
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full unde...
PR without borders
In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working ac...
Diversity in Public Relations
In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, 'celebrating ...
Understanding public feeling part 2: Crisis Communications
The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘h...
Understanding public feeling (part 1)
With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty,...
Share of voice or share of search?
'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors. Share of voice is worked out very differently ...
storytelling with data
Public Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came acros...