Exploring how a deep understanding of human behavior helps shape better business strategy. How is the world around us changing – and what does this mean for the ways that people think, how they behave, and what they strive for in life? This podcast harnesses the social sciences to analyse fundamental questions about our society and their implications for business strategy. Each episode dives deep into a specific phenomenon – for example, “generations” – taking a critical look into what the phenomenon actually means in order to better understand the world around us.