How to write a positioning statement that attracts clients to your photography business
A while back, if you listened to any radio station in the DC area, you’d hear a catchy jingle with this slogan, “if you can’t we can!”Pop quiz. What a...
Personal Branding With Lyn
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About
Personal Branding with Lyn helps entrepreneurs who are on a mission to create their life’s work and legacy but are struggling to break through the noise to reach your ideal clients. That’s where personal branding comes in. I’ll help you grow your business using marketing that feels as natural as a conversation.
Are you good enough to become a professional photographer?
Sarah never thought she was ready to go pro with her photography, and it seemed so obvious to me that she would be an amazing success. We worked toget...
Should you use your personal name for your business?
I love naming things — business, products, campaigns. I get a thrill out of coming up with a name that is clever and communicates the value propositio...
Now I’m talking to photographers
An update on the narrowing focus of this podcast and my other content.I'm going to now start making content specifically for photographers. Now, ...
From fancy gallery to sales machine. How to outfit your website to sell
You have completed your website or Instagram complete with your best, award-winning images and sent it out to the world to crickets. Or maybe you got ...
The best software to run a personal branding business and why
“The right tool for the right job!” That’s what my Dad always counseled when he roped me into doing a carpentry project with him. The right tool can m...
How using your point of view can carve out a unique and effective personal brand
I had seen one too many — a beautiful photograph, so well executed, marred by a watermark that distracted from it. So back when I was teaching photogr...
How three revealing stories actually helped me find my Why
It started at a dinner party where I didn’t know anyone and my camera opened the door to my future calling. Remember I said that everyone needs a Why ...
How your story can be the one critical factor in an irresistible personal brand
Stop me if you’ve heard this one. Back in 1976, two college dropouts — both named Steve, set out to make computers that were small enough for people t...
How leading with your values can help you differentiate your personal brand from your competition
This week, I was all set to buy some gear from Cleveland’s Major League Baseball team, and I’m not a fan of Cleveland. To be honest, I barely even wat...