Written for entrepreneurs, corporate management and investors, John D. Sanders expands on his philosophies of making companies attractive for outside capital - why to do it, how to do it, when to do it, how to promote it, and what to do with it. Entrepreneurs should gain insight into what makes companies attractive for different types of investors at various stages in a company's growth. Seasoned management, to see how their policies should adapt to the changing needs of employees, suppliers, customers, bankers, and investors with respect to capital needs. Investors, to set standards for the management principles that would be attractive for their investments. All, to understand the changing roles played by investment bankers, advisors, directors and investors with companies as the maturing process unfolds.