Open for Business is all about who, what, when, where and WHY of entrepreneurs and successfully running a business today, in Connecticut, and beyond. Hosts Tom Russo and Ken Cook talk to the people in the trenches, the business owners, influencers and advocates that make the whole thing work. Come along for the ride. The exploration is well worth it. You can direct always welcomed questions or comments to Tom at tommy@onthehorn.com and Ken at kcook@onthehorn.com.
We talk with Joe Zwiebel, President of New England Business Media., about: What is a flat business org chart? Why is flat better for selling? And we r...
Issue: Your business model is about how you make money. Rules: Sell products - gross margins rule the day Sell personal services - hourly optimization...
Social Media has become CLICK BAIT for business owners getting screwed by consultants. I observe people forgetting the basic tenant of social media, i...
At the age of five, Billy Nachman and Hobson Brown were forced into their first collared shirts to attend an all-boys school in New York City. Althoug...
CEO and Founder of iDevices, Chris Allen, iDevices - started with the invention of the iGrill - one of the first app-enabled devices to be featured in...
Inbound marketing and accurate marketing ROI -- they are like two peas in a pod. Beer prices may go up if fracking messes up the water. Starting an on...
Super Bowl ads for $3.9M, social media hijackers, inbound marketing bubbles?, and a message of endearment from LinkedIn. All this and more to help you...
Ken, Brian and Tommy “fly off” on the airlines and airports and then segue into an enlightening conversation about the revolution going on in our univ...
Short exploratory to marketing hell courtesy of HubSpot, wonder why Facebook needs a search engine, and discuss intrapreneurs vs. entrepreneurs. Refer...
http:/www.podtrac.com/pts/redirect.mp3/ofb.s3.amazonaws.com/OFB63_TheTalkingStick.mp3 On this edition of OFB Brian, Tommy and Ken take a crowd sourced...