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Commercialisation Strategy with Hamish Chadwick & Scot Farley

Special Guest: Helen Brown

Hamish speaks with Helen Brown from Living Spaces™ about Interior Design and what people should be thinking about if they need to ‘work from home’. He...
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Concept is King

Advances in design technology allow the inventor to get their hands dirty sooner; however, as you’ll learn from Scot, technology can also hinder your ...
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Staging & Launch Strategy

Cashflow and planning are at the crux of what Scot talks about this week when it comes to staging your project. A critical question you must answer in...
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Cybersecurity & The Coronavirus

Perhaps a little 'off-topic' for Off To Market, but perhaps not when you learn about the latest cybersecurity threat that is spreading around the glob...
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Brand Guidelines: Waste of Time?

Conventional Brand or Identity Guidelines are over-sold by some agencies as a must-have deliverable that will save your brand from the perils of incon...
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Entrepreneurs : What It Takes

New year, new music and a new digital audio recorder! Yes, we’ve ditched the smartphone for a Tascam. But as always the focus is on the content, not s...
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Invention vs Industrial Design

Scot talks to Hamish about how inventors work with Industrial Designers and how this critical relationship works to determine commercially viable prod...
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Mindshare vs Marketshare

Hamish talks to Scot about the importance of having a plan to build mindshare when launching new products. Marketshare is the result of building and m...
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