Navigating the Fustercluck
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It’s simple but not easy. That’s the paradox of the creative world. At its core, it’s nothing more than problem/solution with a twist. Very simple stuff, right? So, if it’s so simple, why isn’t it equally as easy? In a nutshell: human beings. Even with our bulging frontal lobes and opposable thumbs we find a way to muck things up. Creating one big fustercluck.

52. Here’s to the Future!

Here’s to the future!   Instead of goodbye, that’s what my friend used to say.   HIs name was Arnold Penney.   He died at 92. Literally, my oldest fri...
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50. Confidence

It’s in your head.   And it won’t get out.   That little voice only you can hear.   Yet it’s loud and clear.   You’re not good enough.   You can’t do ...
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44. Is Geico Losing Its Nerve?

Once upon a time, back in an era where beer commercials were all the talk and insurance ads tried to bully you into buying a policy, Geico took a stan...
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