How To Meet Your Customers' Unmet Needs For Conversational Messaging
[Consumers may be lukewarm about getting promotional messages, but a new study suggests they genuinely welcome more messages if they are useful and ti...
Mobile Presence on WebmasterRadio.fm
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Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you're a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools and tips that will allow you to connect with your customers and increase revenues.
How Plantsnap Turns App Users Into Citizen Scientists And Rockets Retention Rates
[“Retention is the new acquisition” is the mindset that has allowed Eric Ralls, Founder & CEO of PlantSnap, to turn his app — which allows users to ca...
Why The Most Successful Marketing Isn’t Logical, So Learn To Channel Irrational Thought
[It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy...
Go-To-Market Strategies And Growth In China: Positioning Your Company On The Right Side Of Opportunity
[Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, C...
The Smart Way To Combat Mobile Ad Fraud – And Other Essential Marketing Shortcuts
[App campaigns that achieve maximum reach and impact are obviously a huge win for marketers. But they’re often associated with a steep learning curve ...
How app developers can increase engagement to drive forward revenue
[Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with smal...
Top Lessons In Growth Marketing From A Top-Grossing Utility App
[Marketing is effective when it is useful and impactful, and we get actionable advice on how you can be both from Giulia Porter, VP Marketing at TelTe...
Retention is a Rollercoaster: Here's How App Marketers Can Keep the Wheels on the Tracks
[In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the lea...
Learning About User Acquisition From One Of Indonesia’s Hottest Financial Services Apps
[The explosion of smartphones, the advance of commerce and finance, and the growing enthusiasm of young consumers for mobile apps have combined to mak...
How You Can Get the Best Marketing Results With Limited Resources—and Other Shortcuts to Success
[Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins for their...