Why Direct Mail is Coming Back with Dave Fink, CEO and Founder, Postie
Double-tap — or in some cases just tap — to like. Those little filled-in hearts and thumbs-up used to be the currency of marketing campaigns. How many...
Marketing Trends
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About
Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
Art as An Asset Class with Masterworks’ Executive, Michael Wenner
There are few things in life that are not volatile. The stock market rises and falls, much like a pendulum swinging from left to right. Crypto is view...
New Products Demand Innovation from Leaders like Amy Welsh, VP of Marketing at Agile Therapeutics
Swipe right on... Twirla? Creating ads for a contraceptive patch on dating apps is emblematic of the innovative approach that Amy Welsh, the Vice Pres...
A Look Inside the Salesforce State of Marketing Report with Salesfore’s VP of Product Marketing, Bobby Jania
Bobby Jania, VP of Product Marketing at Salesforce understands how to look at a potential problem, reframe it, and utilize it as an asset. His ability...
The Democratizing of Art and The Importance of Building Brand Perception with Everette Taylor, CMO of Artsy
There’s a growing concern bubbling beneath the surface of marketers feet. Third party cookies are going by the wayside. This has been a really effecti...
How Aloha is Making Waves in the CPG space with CEO, Brad Charron
Athletes are constantly striving to find their unfair advantage, and most businesses are no different. It’s one tangible thing that sets us apart from...
Leading the Charge into Democratizing Education and Building Community (not just Content) with Wes Kao, the Co-founder of Maven
Let’s be honest, content is king. And the challenge today is finding ways to make that content not just resonate with people, but also more helpful by...
Streaming Wars: Why SVOD Services and On-Demand Streaming are at a Crossroads with Mike Woods of Amagi
While cable services may be on life support, the simple truth is that live TV captivates audiences in ways on-demand content can’t. Maybe it was the a...
Hybrid Smart Contracts and Blockchain Technology Networks in Development at Chainlink Labs with CMO, Adelyn Zhou
At Chainlink Labs, CMO Adelyn Zhou embraces the complicated nature of marketing in the quickly evolving field of blockchain technology. She also leans...
Paul Stoddart, CMO of Epicor, Emphasizes Developing Meaningful Relationships with Peers and Consumers alike as the Key to Maximizing Effectiveness in Marketing
Coming into a new marketing role during a critical re-branding phase of a company’s life is no small task to take on. There are challenges with develo...