Surviving COVID-19: You Must Sell in the Midst of Crisis
In this session of Let’s Be Frank, Frank Farmer, President of American Metal Roofs and Metal Roofing Consultants, and 35 year industry veteran, will a...
Let's Be Frank
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About
Let's Be Frank is an interactive conference call with Frank Farmer of American Metal Roofs and Jim Anderson of Alfred Anderson Marketing. Frank and Jim share their plethora of sales and marketing knowledge with other home improvement professionals that are seeking to improve their sales processes and grow their business.
Understanding the Motivation of Your Mature Customers
You know your products features and benefits, and you are still missing sales. It’s not your fault! You have been trained to talk features and benefit...
Attracting and Hiring the Right Sales People
Have you ever thought that if you could just find that right sales person to hire, you could spend more time growing our business? Have you hired a ha...
30-Year Old Marketing and Sales Techniques are Dead!
Why are you using the same sales methodology today that was taught 30 years ago? Your customer receives information differently, thinks differently, a...
Taking Advantage of Your Competitors' Lies
All salespeople have gained a bad rap from the liars in the industry. They will say anything to get a paycheck. Your customers are more guarded than e...
If Metal Roofs Cost Less Than Asphalt, Would You Sell More Roofs?
Do you want to know how you can show your customers that the price of a metal roof is significantly less than that of an asphalt roof? Frank Farmer an...
How To Create Emotion in the Sales Process
Why is emotion so important in the sales process? Things like the quality of the product you sell, the history and size of your company, your reputati...
Developing Profitable Sales Presentations
If you knew what your customer was thinking would you sell more?Let’s Be Frank is sponsored by Isaiah Industries, a leading manufacturer of specialty ...
Best Practices and Tips for Success in Residential Metal Roofing Sales
Let’s Be Frank is sponsored by Isaiah Industries, a leading manufacturer of specialty residential metal roofing. We sell our various aluminum, steel, ...
Turning New Sales People Into Million Dollar Producers
Let’s Be Frank is sponsored by Isaiah Industries, a leading manufacturer of specialty residential metal roofing. We sell our various aluminum, steel, ...