Leah Madden has spent her career refining an Australian vision of swimwear that is both wearable and editorial, a balance of clean lines, sharp fit and a quietly subversive glamour. As founder, creative director and CEO of White Sands Swimwear, she has steered the Bondi‑born brand from a local idea to an internationally recognised name on runways in Sydney and Miami, on magazine pages, and across the feeds of models and tastemakers. White Sands launched on Bondi Beach in 2008, and its DNA has stayed true to that coastline: sun‑honest colour, confident cuts and an eye for fabric that moves with the body.