We’ve had an incredible first season of Invisible Details and we’re very proud of what we’ve created. Whether you’ve been listening since the beginnin...

Logo? Check. Mission statement? Check. Target audience? Website? Check and check. The external components of a brand are fairly easy to spot. You can ...

When your business is not yet financially viable, you have to have something that pays the bills. Running a business is not cheap, plus with the fact ...

When learning to ride a motorcycle, one of the earliest things they teach you is to always keep your eyes focused on where you want to go. “Don’t look...

There is an interesting divide in businesses around the world when it comes to their various practices. Many companies seem to want to do anything it ...

There is often a confusion with the term “branding”. Many people often think a brand is what something looks like, how it’s made or presented. People ...

Many of the conversations I have with creative professionals or people wanting to get started in business in some sort of creative industry usually co...

When you make the decision to shift away from your current pursuit to something different, sometimes the transition isn't too big. There may be some o...

In the first episode of this three-part series, we talked about pivoting without throwing everything away. Pivoting is a process in and of itself and ...

There may come a point in your career where it seems like there is a significant fork in the road. Maybe the fork in the road has come because you’re ...