Why study entrepreneurship?
Starting with ten ideas a week, he writes them down and runs them through a process he calls an ‘entrepreneurial strategic view’ the results will dete...
Investigating Entrepreneurial Opportunities - Audio
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About
What does it make to be an entrepreneur? Is it hardcoded into certain individuals? Or is it just a matter of changing the way we view opportunities? In this series of audios Emeritus Professor, Colin Gray, of Enterprise Development at The Open University is joined by an entrepreneur and Open University graduate, to discuss the practical issues that arise when you try to bring a technological innovation to market. This material forms part of the course B322 Investigating entrepreneurial opportunities
SWOT analysis
One of the most widely used tools in business decision making is the SWOT analysis; strengths, weaknesses, opportunities and threats of a proposal.
STEEP analysis
The STEEP analysis is a way to systematically scan your external business environment to help make sense of our fast moving, complex world.
Competitor and market research
What techniques can you use to research your market and competitors to plan effective strategies?