When it comes to building a team for your indie game studio, people usually focus on the work needed to finish the project. While that’s important, kn...

Gamifying your marketing is one of many ways to increase engagement for your audience, but people usually don’t think about how this can be done using...

Knowing the right actions to take can be a little daunting when it comes to promoting your game on Steam prior to launch. There’s a lot of different p...

Knowing the right actions to take can be a little daunting when it comes to promoting your game on Steam prior to launch. There’s a lot of different p...

Quitting your job to go full-time dev can be a well...frightening thought. There’s a lot to consider but most importantly, is it the right move to mak...

When you start sharing your game with the world, everything you do from then on deals with messaging. While you may have a good idea of what your stud...

We have discussed numerous times on the show that understanding player behavior and your audience is so important when it comes to marketing your game...

Finding a musician to compose your game music can be a task in itself, but understanding the process and communicating your vision can be more challen...

Making any type of investment in your indie game is a big decision, especially when considering paid advertising. While there can be some risk involve...

Out of all the different ways that games can get attention, the method that has stood the longest has been events. While major events like E3 started ...