Where’s the line between helping someone by offering them a product and pushing them into a sale they don’t need? It’s a grey area of marketing that p...

Why tell stories? Because they work. This year I’ve decided to incorporate storytelling into every part of my life: my business, my marriage and my pa...

Can one headline make a difference between raising our children in a green clean state and condemning the next generation to grow up in a rotting dump...

Amazon just announced they’re cutting partner commissions. Since they weren’t paying much to begin with, it’s time to address the elephant in the room...

Anniversary episode where Igor answers list builders’ questions. Personal and professional. Do not miss the opportunity to get the answers to some of ...

Find out how to market any product or service by finding your marketing sweet spot that taps into your audience's needs, wants, fears or desires. Use ...

Your marketing budget is limited and it is vital to getting the biggest bang for your buck. For many Facebook is one of the first places they consider...

Igor dives deep into the realm of self-hosted email autoresponders. Who should use them and why? Are they newbie friendly? How they stack up against 3...

Paid traffic is expensive and free traffic is technical and slow. What's the perfect traffic source for someone who is just getting started with list ...