Having set up her first insurance related business aged just 24, Sam White is CEO and Founder of Freedom Group. Powered by passion and a desire to fundamentally change the insurance industry for the better, Sam enjoys the challenge of being a strong woman in a very male dominated industry and continues to champion women in the industry. Known for being gutsy, tenacious, opportunistic and extremely honest, Sam is a huge believer in the power of people and empowering the team around her. Human Business brings together a collection of Sam's friends, business owners and colleagues to discuss how to succeed in business without ruining anybody's spirit along the way.