82. Back to Basics: Digital Marketing Fundamentals Businesses Tend to Overlook
We all know that success doesn’t happen overnight, and obviously, you can’t build a big brand like Google or McDonald's after one campaign. However, w...
Growth Marketers - Digital Marketing Experts
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Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.
81. The Truth About Attribution in Your Number One Marketing Channel
There’s a lot of conversations about what channel works best when it comes to attracting new customers. And without a doubt, word of mouth is by far t...
80. How to Market to Engineers? Helpful Tips on Reaching More Technical Audience
Did you ever catch yourself thinking that it’s extremely difficult to get in front of a technical audience? When it comes to anything a little bit mor...
79. The Missing Piece of Your Ad Campaign
In this episode of Growth Marketers Podcast, we are talking about the missing piece in most B2B marketing strategies, which is the creative element of...
78. 5 Things B2B Companies Can Do To Build Brand Affinity
As digital marketers, we see lots of companies that are focused on the bottom of the funnel. For some reason, brand building isn’t a part of the marke...
77. Proactive vs Reactive Approach in Digital PR
A lot of companies think they have a good approach to PR, but it is often not what it feels like. So we wanted to start from the basics and talk about...
76. Growth Marketers Podcast: Answering Questions from Our Listeners
In this episode of Growth Marketers Podcast, we are answering questions from our listeners about tracking and attribution, measuring success when it c...
75. Webinar Marketing in B2B: What Marketers Do Wrong and Why It Is Still Worth the Effort
Five years ago, webinar marketing was the best trick from the playbook. Everybody was doing it for getting leads. And we still see webinar funnels now...
74. Efficacy vs Efficiency: The Actual Meaning of Marketing Results
Today’s world dictates new rules. And as much as they’d like to stick to traditional marketing, many B2B companies are forced to tap into digital. The...
73. How to Leverage Thought Leadership to Generate Demand For Your Product or Service
A lot of our clients that are starting a new line of business or breaking into a new industry want to know how to generate demand for new products or ...