Flocast Episode 5, presented by Salesflo, features Ali Khan, Director of Sales at Engro Foods (FrieslandCampina Pakistan), who shares insights on how digital transformation is reshaping the dairy industry of Pakistan. He explains how the industry, which traditionally relied on manual and paper-based systems, is now moving towards complete digitization. Engro Foods has adopted digital platforms to streamline its milk collection, supply chain logistics, and quality control processes.

These tools help ensure transparency for farmers by providing real-time updates on milk quality, collection schedules, and payments—building trust and improving performance. Digitization has also enabled operational efficiency by optimizing delivery routes, reducing delays, and enhancing vehicle monitoring.

Platforms like Salesflo Core, Engage, Sight, and Pulse are central to managing the field force, automating order workflows, and analyzing business data in real time. As a result, Engro has not only improved its internal systems but also set a new benchmark for the dairy sector. Ali Khan emphasizes that such digital transformation has the potential to uplift the entire dairy ecosystem in Pakistan, making it more productive, transparent, and sustainable for the future.

This episode also highlights the role of Salesflo Core in powering Sales and Distribution Management across complex supply chains.