Biz Dev During a Pandemic: How to do Fewer Things Better
Learn how a product design & development company was teed up to endure an uncertain time through a holistic approach to digital marketing.
Expert Marketing Matters
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About
Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line. This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.
Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence
Even if you're great in a room when pitching your company's products or services, translating that message into the written word is not always straigh...
Expert Content Alone Is Not Enough to Generate New Business
In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled.
The Most Common Obstacles of Expertise Marketing & the Proven Formula For Getting Started
In this episode, Mark speaks with Newfangled Content Coach Jeremy Wingle about the three most common hurdles firms face in their content marketing jou...
The Benefits of Specialization
In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer at Retail Voodoo, about how her firm has evolved over the ye...
Developing a New B2B Marketing Perspective
In this episode, Mark interviews Joshua Albert, Vice President of Business Development at Godfrey on how Godfrey’s team has improved their own marketi...
The State of Content Marketing in 2020
In this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content market...
The Value Conversation
In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challeng...
The Pursuit of Truth
In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pur...
Understanding the Unique Abilities of Each Employee
In this episode of Expert Marketing Matters, Lauren has a "unique ability" conversation with Chris and Mark, defining what it means, and then scratchi...